10/05/2026
In our Research just to get to understand the local and outside market, we queried GEMINI - "What Soccer Brands Do East and Central African Teams Wear" and the below was the results. We are pleased to be mentioned in the write up.
The East and Central African (CECAFA) soccer landscape is a unique mix of global giants and a rapidly growing domestic apparel industry. While big European brands dominate the top-tier national teams, local and regional brands are increasingly taking over the club level.
1. Global Giants (National Teams & Elite Clubs)Most major national teams in the region opt for world-renowned technical sponsors for international competitions like AFCON and World Cup qualifiers.
PUMA: A dominant force in Africa, providing kits for several top nations. They recently unveiled their 2026 National Team kits, featuring advanced technologies like ULTRAWEAVE and RE:FIBRE recycling for their elite "Authentic" versions. Adidas: Maintains a strong presence, especially with high-profile club partnerships and historical ties to federations like Ethiopia.Nike: Often seen with major continental players, though their presence in East Africa specifically is often through retail and third-party distribution.
Umbro: A "resurgent" brand in the region. They recently secured a long-term partnership with Stellenbosch FC (South Africa) and have historically kitted teams like Ethiopia and various Ugandan clubs. 2. Regional & "Challenger" BrandsIn the last few years, there has been a shift toward brands that offer more customized, culturally relevant designs at a more accessible price point for local federations.
Mafro Sports: A Thai-based brand that has become a staple in East African football, having previously kitted the Uganda Cranes, Kenya's Harambee Stars, and several Zambian teams.Macron: An Italian brand that has made significant inroads into the African market, providing high-quality technical wear for national teams such as South Sudan and Rwanda.
Erreà: Another Italian brand known for bespoke designs, frequently used by teams like Burundi.3. The Rise of Domestic Brands (The "Kit-Maker" Revolution)Perhaps the most interesting trend is the rise of homegrown brands that handle everything from design to sublimation locally.Tanzania (The Giants): Young Africans (Yanga) and Simba SC—two of the biggest clubs in Africa by fan base—have moved toward high-fashion, self-branded, or local collaborative kits that sell hundreds of thousands of units annually.
Kenya: You'll see a mix of local designers and independent sports apparel startups (like Warrior Sports Kenya) providing custom kits for the Kenya Premier League and grassroots academies.
These brands focus on "sharp," "cinematic" aesthetics and custom sublimation that reflects local club identity.Uganda: While "concept" kits from brands like Libero Sportswear are popular among fans, the league itself features various local manufacturers providing teamwear for the Uganda Premier League.
