SWNA

SWNA Design office that works with tangible and intangible objects or subjects founded by Sukwoo Lee We create fluid products that tell a experience.

Established in 2008 by Sukwoo Lee, SWNA is an industrial design studio located in the rising creative city of Seoul, Korea. We are an incredibly passionate group of specialists who strive to create meaningful design for a better world. This means that we are not just one-dimensional designers but rather we are three-dimensional thinkers, innovators and ground breakers. We aim to inspire users to r

each into their own experiences and build upon the context our design presents to them. We strive to offer life changing solutions to our partners that will help untangle the knot of complicated problems that they present to us. We are able to offer this because of our committed attitudes towards design and our valuable assets we have accumulated from working with many world-renowned businesses

/ HAZE 26 SS for  (2026)
01/06/2026

/ HAZE 26 SS for (2026)

/ Samsung TV Advanced Design (2021)
22/05/2026

/ Samsung TV Advanced Design (2021)

/ PRO-SPECS with SWNA : Seam 26 SSPhoto
16/05/2026

/ PRO-SPECS with SWNA : Seam 26 SS

Photo

/ Trophy for the Baeksang Arts Awards (2019)Photo .official 2026
10/05/2026

/ Trophy for the Baeksang Arts Awards (2019)
Photo .official 2026

/ Wind Pottery (Korean Traditional Clay, 장을 담는 옹기) for  2025 Special Exhibition ’Jang to Table: Savoring the Everyday‘
07/05/2026

/ Wind Pottery (Korean Traditional Clay, 장을 담는 옹기) for 2025 Special Exhibition ’Jang to Table: Savoring the Everyday‘

Preparing since the beginning of this year in Seoul, the exhibition 9.8m/s² Matter brings together .lee_swna and  Everyt...
04/05/2026

Preparing since the beginning of this year in Seoul, the exhibition 9.8m/s² Matter brings together .lee_swna and

Everything around us is pulled toward the center of the earth at an acceleration of 9.8 meters per second. This absolute force is the invisible designer that defines the form of all things — the order that constitutes nature itself. Just as we cannot feel gravity in our daily lives, we live in quiet surrender to forces we cannot see. Our society, institutions, and customs share this same quality. As invisible designers, they are embedded in the thoughts and objects we accept without question. This exhibition experiments with form at the boundary where opposing forces meet — where the pull of gravity and the resistance against it hold each other in balance.

_226 Dongho-ro, Jung-gu, Seoul — Beyond& Studio
_Opening: May 8, 2026, 4–8pm
_May 8–22, 2026 (Hours: 1–6pm / Closed Monday)

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장충동에서 올 초부터 준비한 9.8m/s² Matter 전시를 .lee_swna 와 이 함께 합니다.

우리 주변의 모든 사물은 초당 9.8미터의 가속도로 지구 중심을 향해 끌려간다. 이 절대적인 수치는 사물의 형태를 규정하는 보이지 않는 설계자이자 자연을 이루는 질서 그 자체다. 우리는 일상에서 중력을 느낄 수 없듯, 이러한 보이지 않는 힘에 순응하며 살아간다. 우리의 사회, 제도, 관습 또한 중력과 같은 속성을 지닌다. 보이지 않는 설계자로서, 우리가 비판 없이 받아들이는 사고와 사물 속에 녹아 있다. 이번 전시는 중력에 반하는 힘과의 긴장 속에서, 끌어당김과 버팀이 균형을 이루는 그 경계를 형태로 실험한다.

서울특별시 중구 동호로 226, 비욘드앤 스튜디오
2026년 5월 8일(오프닝 16시~20시)~5월 22일
(관람시간 13시~18시, 월요일 휴관)

/ PRO-SPECS with SWNA : HAZE 26 SSIn collaboration with  , SWNA observed the trend of sports integrating into daily life...
14/04/2026

/ PRO-SPECS with SWNA : HAZE 26 SS

In collaboration with , SWNA observed the trend of sports integrating into daily life, which prompted a fundamental inquiry into what sports truly represent.

VISUAL DIRECTING


CGoffice

PHOTO

/ 2026 Milan - Heritage Reimagined, Soban Exhibition_Piazza Compasso d‘Oro, 1, 20154 Milano _2026.4.20-5.10Cat-Leg Soban...
07/04/2026

/ 2026 Milan - Heritage Reimagined, Soban Exhibition
_Piazza Compasso d‘Oro, 1, 20154 Milano
_2026.4.20-5.10

Cat-Leg Soban
Joseon Korea was defined by Confucian order — yet full of warmth and quiet humor. The traditional soban carried both. We replaced the classic dog-leg with a cat’s — four legs caught mid-stride, as if tiptoeing across a rooftop tile. Strict form. Playful soul.

고양이 다리 소반
유교적 질서 속에서도 해학과 정이 살아 있던 조선처럼, 소반 역시 그 둘을 함께 품어왔다. 전통 개다리를 고양이의 다리로 치환했다. 기와 위를 살금살금 걷는 듯 네 다리는 움직인다. 단단한 형식과 유쾌한 영혼을 표현했다.

/ Advanced Design for Humanoid 3.0 (2025)
13/02/2026

/ Advanced Design for Humanoid 3.0 (2025)

/ Smart Glasses for Epilepsy Patients: Zero Glasses™ for SK Biopharmaceuticals (2022)
06/02/2026

/ Smart Glasses for Epilepsy Patients: Zero Glasses™ for SK Biopharmaceuticals (2022)

Address

31-9, Bukchon-ro, Jongno-gu
Seoul
04042

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