you've landed right – now we want to grow 'up close and personal' with you. is a feel-good and budget-conscious experiential store which contributed to revolutionizing the beirut fashion scene and created an affordable shopping alternative for the minimal, deconstructed, avant-garde and slow & sustainable fashion enthusiasts. founded in late 2013, by self-made/self-taught cynthia chamat - now debb
ane, boutique hub. started off as an exclusive showroom for cynthia's fashion creations under the brand name 'urban sense' before curating the work of more than 40 lebanese designers, and their respective artisans. managed to become the preferred point of sale for those relatively established and more emerging local designer brands, as well as the one-stop shop of choice for local fashion aficionados. on august 4th, boutique hub.'s recently renovated showroom in sodeco was heavily impacted and the management decided to close it down and relocate to a smaller private showroom outside of beirut, given local instabilities coupled with covid-19 related intermittent lockdowns. now invites you to embark with them in a new exciting adventure, with an oath to try and mimic the bh. signature in-store personalized shopping experience online, the same kind that precisely made its success between 2013 and 2020.
