Salim Azzam

Salim Azzam An atelier honoring traditional craftsmanship, and community from the heart of Mount Lebanon.

As we approach 10 years of this journey, I find myself thinking back to where it all began.One of my greatest inspiratio...
08/06/2026

As we approach 10 years of this journey, I find myself thinking back to where it all began.

One of my greatest inspirations was my aunt the first woman ever featured alongside me in the very first press article I received. She was the woman who taught me the beauty of making things by hand. I can still picture myself sitting beside her, watching her sew on her Singer machine, a machine she had inherited from her own mother.

So much of what I create today carries a piece of those moments. I only wish she were still here to see everything we’ve been through, everything we’ve built, and everything this dream has become.

This milestone belongs, in many ways, to her too.

More than 10 years ago, I designed a T-shirt with a simple promise to myself:“سأنظر نحو أحلامي وأقول لها: ها قد جعلتكِ ح...
07/06/2026

More than 10 years ago, I designed a T-shirt with a simple promise to myself:
“سأنظر نحو أحلامي وأقول لها: ها قد جعلتكِ حقيقة.”
“I will look toward my dreams and say to them: I have made you a reality.”
As we approach our 10-year anniversary, I find myself reflecting on those words. Somewhere along the way, it stopped being about making a dream come true and became about living it.
What started as a vision has grown into what it is today, a home for so many beautiful moments and people. Looking back, I am filled with gratitude for every person who has been part of this journey. Thank you for believing, showing up, supporting, building, and growing with us. None of this would exist without you.
For years, I brought Mount Lebanon out of the mountain, sharing its spirit wherever I went. Today, as we prepare to celebrate ten years together, it feels like a beautiful full-circle moment to return home. I cannot wait to welcome you all to the Chouf this July, where we will celebrate everything we have created together and everything that is still waiting to unfold.

Photos by Mohamad Al Rifai

‎منذ أكثر من ١٠ سنوات، صمّمتُ قميصًا يحمل عهدًا قطعته لنفسي:
‎«سأنظر نحو أحلامي وأقول لها: ها قد جعلتكِ حقيقة.»
‎ومع اقتراب الذكرى العاشرة، أجد نفسي أعود إلى هذه الكلمات وأتأمل معناها من جديد. ففي مرحلة ما من هذه الرحلة، لم يعد الأمر متعلقًا بتحقيق حلم فحسب، بل بالعيش داخله.
‎ما بدأ كرؤية، نما وتطوّر ليصبح ما هو عليه اليوم، ومساحةً احتضنت الكثير من اللحظات الجميلة والوجوه التي تركت أثرًا لا يُنسى. وعندما أنظر إلى الوراء، يمتلئ قلبي بالامتنان لكل شخص كان جزءًا من هذه الرحلة. شكرًا لكم على إيمانكم، وحضوركم، ودعمكم، ومساهماتكم في بناء هذا الحلم معنا. فما كنا لنصل إلى هنا لولاكم.
‎لسنوات طويلة، حملت روح جبل لبنان معي إلى كل مكان، وشاركتها مع الآخرين خارج الجبل. واليوم، ومع استعدادنا للاحتفال بمرور عشرة أعوام، أشعر أنني أعيش لحظة عودة جميلة إلى الجذور، لحظة يكتمل فيها المعنى وتكتمل معها الدائرة. ولا يسعني الانتظار لاستقبالكم جميعًا في الشوف هذا الصيف، لنحتفل معًا بكل ما صنعناه، وبكل ما لا يزال ينتظرنا في الطريق.

22/05/2026

10 years of SALIM AZZAM. We can’t wait to share this year with you.

For Billboard Arabia’s  April editorial, Abeer Nehme  wears SALIM AZZAM Spring Summer 2026.A handcrafted look adorned wi...
21/05/2026

For Billboard Arabia’s April editorial, Abeer Nehme wears SALIM AZZAM Spring Summer 2026.
A handcrafted look adorned with embroidered swans symbols of softness, strength, and the spirit of the women who brought the piece to life. Worn by a woman who embodies both with effortless grace.

Styled by

11/05/2026

Ten years ago, our story was planted.

Since then, it has grown across places, seasons, and lives, shaped by the hands of our artisans and the people who have carried it with us.

2026 marks ten years of becoming.

Together, we celebrate a decade rooted in care, memory, beauty, and creation.

The candles are lit. We can’t wait to share this year with you.

02/05/2026

A dream home in the heart of Mount Lebanon. Soon.

Discover the SS26 collection and new   spring drops, available online and at our Beirut store.12 Rue Gouraud, Gemayzeh, ...
28/04/2026

Discover the SS26 collection and new spring drops, available online and at our Beirut store.

12 Rue Gouraud, Gemayzeh, Beirut

www.salimazzam.com

Photographed by Mohamad el Rifai

26/04/2026

A new home for our artisan family.

Discover the SS26 collection and new   spring drops, available online and at our Beirut store.12 Rue Gouraud, Gemayzeh, ...
19/04/2026

Discover the SS26 collection and new spring drops, available online and at our Beirut store.

12 Rue Gouraud, Gemayzeh, Beirut

www.salimazzam.com

Photographed by Mohamad el Rifai
SA faces:

Address

Beirut

Opening Hours

Monday 10:00 - 20:00
Tuesday 10:00 - 20:00
Wednesday 10:00 - 20:00
Thursday 10:00 - 20:00
Friday 10:00 - 20:00
Saturday 10:00 - 20:00
Sunday 10:00 - 20:00

Telephone

+96181000944

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