Founded in 1980 in Zalka by Mr. Samaha, RJS began as a small boutique driven by a deep passion for fashion and craftsmanship. With a vision that combined creativity, elegance, and professionalism, Mr. Robert laid the foundation for what would later become a distinguished name in luxury fashion. Inspired by the family legacy and the skills passed down through generations, Mr. Charlz Samaha develope
d a strong passion for the business from an early age. With his innovative vision and love for design, RJS evolved into Via Charlz — a brand dedicated to creating glamorous handmade shoes and luxury accessories of exceptional quality. Driven by the ambition to see Via Charlz represented in prestigious department stores and boutiques worldwide, Mr. Charlz introduced a unique identity that blended sophistication with bold, exotic designs. His attention to detail in both design and manufacturing elevated the brand into a symbol of elegance and exclusivity. In 2004, the first Via Charlz boutique opened in Zalka and quickly achieved outstanding success. As the brand continued to grow, a second flagship boutique was launched in 2005 on Maarad Street in the heart of Beirut Downtown, within the prestigious Solidere district, often compared to London’s Knightsbridge for its luxury shopping experience. Today, Via Charlz is recognized as a refined luxury brand known for its exquisite shoes and handbags. Through innovation, craftsmanship, and a strong commitment to excellence, the brand has successfully positioned itself among respected local and international fashion names, continuing to expand its presence in the world of luxury fashion
