Morocco Fashion Future

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Morocco Fashion Future

We support the sustainability movements and ethical brands for the Moroccan craftsmanship & global fashion industry.

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Contact: [email protected] Morocco Fashion Future is a Collaborative Platform built in February 2018 by a group of fashion professionals and enthusiasts living or traveling in Morocco that are determined to bring a change to the Moroccan fashion scene – a transparent and cooperative internationa

l fashion network with sustainability and humanity development in mind. We are now building a platform with a search directory to present Morocco’s full fashion eco-system. Register Now: https://moroccofashionfuture.com/

04/08/2024

is a Marrakech-based clothing brand co-founded by Louna Salama (high schooler) and her mother Jihane (dermatologist) in 2022. Celebrating Moroccan craftsmanship and connecting the old generations with the new.

The brand was founded in honor of Louna’s grandmother, who is her daily source of inspiration. Louna handles the creative side, while her mother takes care of the financial and administrative aspects. During lockdown, wondering what she could do in her future, Louna discovered her passion while exploring higher education options, as fashion studies caught her attention. With her mother's encouragement and her youthful enthusiasm, she began attending evening classes in modeling and styling accompanied by her mother, eventually creating Lune de Jour after earning her certificate, aiming to infuse youthful energy and Moroccan essence into every creation.

Louna draws most of her inspiration from the rich culture and vibrant diversity of Moroccan colors. The brand features both permanent collections and special runway collections such as “Blue Sahara” and “Marie” line. The brand embraces multiple eco-friendly initiatives: aiming for zero waste, producing entirely in Morocco, using recycled materials, and more. The brand showcased its collection during Marrakech Fashion Week and Riadh aspiring to gain international recognition.

👀 For more: https://lunedejour.com

02/08/2024

✅ In Morocco, the sustainable apparel share is projected to reach 4.5% by 2026, representing an 18% increase compared to 2024 (3,8%).

📈🌍The global revenue share in the sustainable segment of the apparel market was forecast to continuously increase until 2026 to reach 6.14%.

Source:
https://www.statista.com/outlook/cmo/apparel/morocco

31/07/2024

is a womenswear brand founded in 2023 by Aida Cherkaoui, aiming to showcase all the techniques and creative possibilities of the versatile material that is denim, promoting slow fashion through quality materials designed to last and redefining denim fashion.

Having immersed herself in the textile industry alongside her father from a young age, Aida developed a passion for denim culture. Her father, specializing in high-quality denim production since 1986 with a premium/luxury clientele, imparted upon Aida all the necessary expertise to combine comfort, quality, and design throughout the manufacturing process (choice of materials, fit, washing techniques, selection of accessories, etc.). Thus, following her studies in Business Administration in Madrid and Fashion Management in Paris, Aida decided to return to Morocco and launch A/CONIC.

The brand offers three distinct lines for all women: casual, chic, and couture. Focusing on empowering women with silhouettes that exudes character and extravagance. A/CONIC views denim as a canvas for expressing individuality and style. The brand is dedicated to creating the highest-quality denim pieces while bringing together craftsmanship with cutting-edge techniques.

A/CONIC is invested in making a positive impact on both our planet and communities, by being dedicated to sustainable and ethical principles, from responsibly sourcing eco-friendly materials to ensuring fair wages for its workforce.

The brand had the opportunity to debut at Paris Fashion Week 2023 and showcase A/CONIC’s vision on elevating the denim experience.

👀 For more: https://aconic-brand.com

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16/07/2024

is a handmade jewelry brand that offers fine gold and silver pieces, founded by Lamiae Skalli in 2019. “Elhora” has a double meaning in Arabic, meaning “free Woman” and “authentic”, this double sense reflects the essence of the brand. The brand offers modern and contemporary aesthetic, based on the authenticity of handcraft techniques and processes. Each piece is handmade in the brand’s workshop in Tangier.

A self-taught designer and jeweler, Lamiae has always been drawn to the arts and creative fields. After an early career in Business & Innovation, she began learning about jewelry making during her travels in Turkey, where she met her mentor. She continued her journey with local masters in her hometown of Fez, Morocco. Lamiae's brand seamlessly combines traditional techniques she seeks to honor with her own values and creative vision.

Inspired by authentic women, nature and organic elements, Lamiae crafts perfectly imperfect jewelry with textures and shapes that evoke a deep sense of humanity. She designs each piece directly at the bench, allowing her to connect intimately with the materials she uses. This approach ensures that every piece is unique, bearing the distinctive marks of her hands and serving as her signature. Each piece is handmade locally in .925 Silver or 18k Gold and is produced in Limited Editions to maintain the brand's vision of singularity and authenticity.

👀 For more: https://web.facebook.com/elhorajewels

14/07/2024

📊👕 The secondhand apparel share in Morocco is increasing a year after another, and predicted to reach 2,6% in 2024 and 3,3% by 2027 (▲27 %).

Source:
https://www.statista.com/outlook/cmo/apparel/morocco

09/07/2024

is a handmade womenswear brand founded by Ghita Lahlou in 2017, celebrating Moroccan heritage while embracing modern trends representing “trendy wear”. The brand offers a fresh Moroccan style for both everyday wear and major events.

The name Blibla refers to traditional patterns crafted by needleworkers, formed from overlapping circles that resemble a fly, known as “Debbana” in the Moroccan dialect. It reflects the traditional Moroccan hand-sewing techniques.

Ghita was born in Casablanca and graduated in business. From a young age, she enjoyed creating modern styles for herself and her relatives. After a career in commerce, she pursued formal training in fashion design to master the basics. This led to the creation of her label, "Ghita Lahlou Couture," which gained recognition for its boldness and style. Evolving from traditional Moroccan sewing to taking a new challenge breaking the codes of traditional garment. With Blibla, Ghita surfs current trends and adds an old-fashioned finish. In fact, the brand's first collection, launched in the summer season of 2017, was called "Beldy Beach". It was known for its beach gandouras, denim pieces, and evening wear.

Blibla is dedicated to promoting sustainable fashion. The brand incorporates eco-friendly practices into its production processes, ensuring that their creations are sustainable. From using ethically sourced materials to implementing environmentally conscious production methods, Blibla strives to minimize its ecological footprint.
The brand's collections include a wide range of items from elegant traditional dresses to modern accessories, all designed to showcase the rich cultural heritage of Morocco while appealing to global fashion sensibilities.

👀 For more: https://web.facebook.com/bliblamaroc

07/07/2024

is a jewelry brand, launched in 2019 by Samia Benbrahim, paying tribute to Berber heritage and Moroccan craftsmanship, following a “Néo-Amazigh” style. The brand is appreciated for its authenticity and timeless appeal, reflecting a unique blend of cultural influences.

The brand’s name, derived from the Amazigh dialect, translates to “my daughter”, highlighting the timeless nature of Berber jewelry passed down from mother to daughter. On her interview with VH Magazine, Samira shared that the name came from her desire to honor a woman in Vietnam who gifted her a pair of handmade silver hoop earrings, expressing that she became one of them like her daughter.

Inspired by her travels and a deep appreciation for handcrafted jewelry, Samia embarked into a transformative journey after her Marketing studies and professional experience in France. During a 7-month adventure across Asia and Latin-America, Samia found herself drawn to the artistry of handmade adornments, laying the foundation for her own jewelry brand. The inaugural collection, O.D.C. pays homage to her Asian odyssey.

Each Yelli Jewels piece is crafted by master artisans from southern Morocco following meticulous steps while working with durable and high-quality materials such as 925 silver (92,5% of silver), fine stones and old Moroccan money, embracing a slow fashion approach. The jewelry is manufactured in limited quantities following orders. The brand offers unisex collection from, rings, straps, necklaces, and earrings showcasing different techniques and artisanal know-how.

Yelli Jewels is on display at the Royal Mansour in Marrakech, Mazagan Beach and Spa, the Relais and Chateau de Fès while also offering its collection online.

👀 For more: https://yellijewels.com/

01/07/2024

Tag your favorite Moroccan fashion inspiration ❤️ the one who inspires your fashion choices and style!

26/06/2024

.ma is a handmade clothing brand created by Mouna Berrada in 2006 and established in Rabat, drawing inspiration from Moroccan roots while creating contemporary pieces. She aims to craft timeless, unique, and refined artisanal work.

Mouna is a Moroccan designer who inherited her family’s passion for fashion, launching her brand INOUCHKA after studying fashion design. She introduces modern ideas through her collections while preserving Moroccan essence and craftsmanship associated with clothing manufacturing, proudly carrying the slogan "Made with Love in Morocco."

INOUCHKA’s collections offer a diverse range of pieces, from jellabas, blouses, gandouras (oose-fitting, ankle-length robes), and serwals (loose-fitting trousers) to caftans and kimonos for beachwear. Combining western and eastern clothing with Moroccan artisanal know-how for a limited quantity production. The brand also offers capsule collections for men, children, and jewelry. Each piece is handmade from quality materials, luxurious fabrics (silk, silk velvet, silk satin, cashmere), and embroidery by skilled artisans.

INOUCHKA launched their Spring/Summer 2024 collection at Paris Fashion Week at the Totem Fashion Paris showroom, showcasing traditional Moroccan patterns, hand embroidery, and deluxe fabrics, while integrating contemporary cuts and avant-garde silhouettes.

👀 For more: https://inouchka.ma/

13/06/2024

is a Casablanca-based handmade jewelry brand created by Mariam Fadlou-Allah in 2015. Having spent years in communication, non-profit organizations, and publishing, Mariam decided to turn her passion into reality after connecting with artisans in Casablanca. Mariam presents Nuqta as a tale of encounters, travels, diverse cultures, the artisans who surround her, and the women who inspire her.

Nuqta in Arabic means ""point."" And also signifies the embroidery stitch, symbolizing the small detail that adds a particular note, the personal touch of an artist, the appearance or style of a person.

Nuqta’s designs are inspired by prominent female figures in the film industry (Joséphine Baker, Audrey Hepburn, Rita Hayworth, Faten Hamama, and Asmahanhe), vintage jewelry, codes of Art Nouveau, Art Deco, Hispano-Moresque art, as well as the cinema from the roaring twenties to the mid-seventies; and also from the surrounding environment and architecture. Her Lebanese grandmother, who operated a sewing workshop in Gambia, also captivated Mariam. Always perceived as chic and flirtatious while crafting her own dresses, she sparked the designer's passion for creation.

The accessories are handmade by skillful artisans in Casablanca using silver or gold-plated silver, decorated with old Moroccan coins, Amazigh charms, pearls, ceramic, glass, wood, seashells, coral, raw stones or semi-precious stones. For over 20 years, Mariam has been gathering pearls and stones from all over Morocco and during her travels. She believes that each stone carries its own unique story and draws inspiration from its shape, color, or aura.

The designer appreciates working on a smaller scale, finding it more valuable. This approach allows for personalized jewelry creation, giving each piece a unique touch. Every woman can make it her own, forging a special bond with a singular piece. The brand also specializes in home accessories and embroidered scarves.

👀 For more: https://www.facebook.com/NUQTAOFFICIEL/

08/06/2024

By 2029, the number of users in the Fashion Market in Morocco is expected to reach 5.6 million, marking a 7.69%▲compared to 2024.💳🛍️

📊The breakdown by category is as follows:

2024:
🔷 Accessories: 0,9%
🔷 Apparel: 1.5%
🔷 Footwear: 4.8%

2029:
🔷 Accessories: 1.2%
🔷 Apparel: 1.9%
🔷 Footwear: 5.6%

Source:
https://www.statista.com/outlook/emo/fashion/morocco

05/06/2024

is a women's wear brand rooted in tradition, founded by Hanane Berrada Imani in 2009. Blending traditional and modern elements, Hanane and her two daughters, Kenza and Ghita, envisioned injecting a dose of ""Moroccan Touch"" to daily facets of living by reinventing the norms of Moroccan fashion, crafting a distinct aesthetic that merges the past with the present and showcasing traditional Moroccan craftsmanship.

The brand collaborates closely with local artisans, valuing their notable expertise that enriches the label. Each piece is crafted by skilled artisans in Marrakech. They aim to sustain artisans, pay tribute to their art, develop craftsmanship, and support small businesses.

Hanane infuses her creations with a modern sensibility that resonates with fashion-forward consumers globally. The brand seeks to capture the essence of Morocco and its vibrant colors and rich history and share it with the world. Moroccan Touch is dedicated to creativity, ethics, and solidarity.

Following the establishment of several selling points across Morocco (Marrakech, Casablanca, Rabat, Essaouira), including the flagship store and concept stores/galleries, it became clear that the revitalization of craftsmanship resonates beyond Morocco, signaling that the brand is destined for global recognition. The Moroccan Touch atelier has found its home in the vibrant heart of Sidi Ghanem, Marrakech, a hub of creativity where teams of artisans come together to craft distinctive pieces and timeless collections for women worldwide.

👀 For more: https://moroccantouch.com/

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https://moroccofashionfuture.com/

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