Ourika The Label

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Ourika The Label

Franco-moroccan day-to-evening conscious wardrobe for wild souls honouring the traditions of craftma

03/02/2026

Your favorite feminine duo from Marrakech is back ✨

OURIKA THE LABEL X STELLA H, playing in duo once again with a new pair of embroidered clogs, made of fur and handweaved traditionnal Haik fabrics. A story of complicity & shared vision.

100% handmade in Marrakech, effortless and stylish the clogs are just perfect for the ongoing season and will enhance your every day style. It’s only about LOVE, COLORS AND GOOD VIBES ☀️⭐️🩷🧿

Available in exclusivity at the shop in Medina and shop in Sidi Ghanem.

Clothes : Stella h
Accessories : Ourika the label
Location : Riad Itrane

08/01/2026

Some of our 2025 creations in 20 slides 🌞 a beautiful year filled of new and colorful designs and exciting projects such as the opening of our new shop in Marrakech Medina !

Every creation has been made in Marrakech, with local fabrics by our amazing and precious artisans. Behind each piece lies a story of craftsmanship, patience and intention.

Can’t wait to welcome you 2026 !

Pics by

17/12/2025

|| GIFT IDEAS FOR CHRISTMAS || 🎅🏻

Discover a lot of exclusive products at the shop during this festive period ! Shoes, bags, home accessories … Come and visit us, each design is unique and made by hand with local fabrics by our artisans in Marrakech.

OURIKA THE LABEL SHOP, 80 rue Amsafah, Marrakech Medina.

13/12/2025

Salam 👋🏻 My colleague Farouk and I welcome you everyday in December at the shop from 10Am to 7Pm ! 🎅🏻🤍

Come and find the perfect Christmas gifts in the shop to slip under the tree ! 🌲💝

Ourika the label shop : 80 rue Amsafah, Marrakech Medina, in front of Kui Zin restaurant.

08/12/2025

Beautiful little things — Les jolies choses 🤍🎅🏻

Happy to introduce you the small Marrakchi Xmas biscuits made by me and the women from the cooperative. Each bag includes a mix of French & Moroccan cookies, two traditions coming together. The cutest attention to spoil your surroundings during this festive month.

Gift bags available at the shop in Marrakech or on demand. 2 exclusive recipes are waiting for you on the last slide 🍪

Pic by

18/10/2025

Saturday, September 13th, from 10am to 6pm — join us for the opening day of Ourika The Label’s first boutique in the heart of the Medina! Discover our world of craftsmanship, unique creations, and customizable pieces — and enjoy 10% off all purchases during this special day. Come and say hello ! cannot wait to celebrate this new chapter with you, Charlotte 🩷

OURIKA THE LABEL SHOP : 80 rue Amsafah, Medina of Marrakech, in front of Kui Zin restaurant

Samedi 13 septembre, de 10h à 18h — opening de la première boutique Ourika The Label au cœur de la Médina ! Découvrez notre univers, nos créations uniques et nos pièces personnalisables — et profitez de -10 % sur tous vos achats lors de cette journée. Hâte de vous retrouver et de célébrer ensemble ce nouveau chapitre ! Charlotte 🩷

OURIKA THE LABEL SHOP : 80 rue Amsafah, Medina de Marrakech, en face du restaurant Kui Zin

15/10/2025

|| OURIKA THE LABEL CLOGS ||
Handcrafted in Marrakech by our artisans, they embody the art of Moroccan craftsmanship. Each pair is made from carefully selected Moroccan Akhnif rugs and finished with a premium hand-stitched sole. Unique, timeless, and made to last. No two pairs are ever the same — just like you. Discover them at the shop, new arrivals every week ! 🌞

OURIKA THE LABEL SHOP, 80 rue Amsafah, Marrakech Medina. Also models available online on ourikathelabel.com and at

|| LES SABOTS OURIKA THE LABEL ||
Entièrement fabriqués à la main à Marrakech par nos artisans, nos sabots célèbrent l’excellence du savoir-faire marocain. Chaque paire est réalisée à partir de tapis Akhnif soigneusement sélectionnés, puis sublimée d’une semelle haut de gamme cousue à la main. Des pièces uniques, intemporelles et durables — aucune paire ne se ressemble, trouvez la vôtre !
Découvrez-les en boutique, avec de arrivages chaque semaine ! 🌞

OURIKA THE LABEL SHOP
80, rue Amsafah — Médina de Marrakech
Modèles également disponibles en ligne sur ourikathelabel.com.

03/08/2025

Summer feeling 🌞 we love our Haik clutch in Peru color. Each piece is unique, made by hand by our artisans in Marrakech.

Find it online 🤍 few left in stock

Pictures by

31/07/2025

Which Haik candle are you ? Pick your fav ! 100% designed and handmade by our artisans in Marrakech Medina 🤍

Discover our exclusive candle collection in collaboration with online or on cote bougie website. Also available in showroom in Marrakech.

26/07/2025

Beaucoup de doutes mais aussi beaucoup d’envie. Énormément de travail mais encore plus de rêves et de foi. Plus de 2 ans à créer, chercher, designer, ne jamais lâcher. Cette clef est celle de mon histoire, un rêve que j’ai construit avec passion, patience et persevérance. Cette clef ouvre bien plus qu’une porte : elle ouvre un nouveau chapitre, un lieu, une partie de moi et de mes artisans. OURIKA THE LABEL devient « réalité ». Retrouvez notre nouvelle adresse très prochainement en medina de Marrakech. J’ai tellement hâte de vous y accueillir. À très vite 🩷 Charlotte + les artisans

Lots of doubts, but even more drive. Lots of work, but also dreams — and faith. Over two years of creating, searching, designing.
This key holds my story — a dream I built with passion and perseverance. And it opens more than just a door: it opens a new chapter, a space, a project, a part of me — and of the artisans who make it real. Ourika The Label is becoming reality. Our new address will be opening very soon, in the heart of Marrakech’s medina. I can’t wait to welcome you there. Charlotte + our artisans 💘

16/07/2025

|| OURIKA THE LABEL X STELLA H || the collaboration of this summer ! 🌞

Designed and handmade in Marrakech by 2 local designers. Discover our signature Haik slippers and tote bag 🩷

Available online on ourikathelabel.com

h

Address

80 Rue Amsafah
Marrakesh
40000

Website

https://landing.ourikathelabel.com/

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