Lunes 12pm - 8pm Martes 12pm - 8pm Miércoles 12pm - 8pm Jueves 12pm - 8pm Viernes 12pm - 8pm Sábado 12pm - 8pm Domingo 12pm - 8pm

AYANEGUI

Casa
Mexico
Mexico City
AYANEGUI

Contemporary fashion pieces by .ayanegui LOOKING TO SUGGEST THROUGH CLOTHING THE SIMPLIFICATION OF THE MIND, MAKING THE CLOTHING BLEND WITH EACH OTHER.

AYANEGUI IS A CONTEMPORARY BRAND OF FASHION, LUXURY PIECES, AND ART OBJECTS, WITH A CLEAR VISION OF THE MINIMAL AESTHETIC, ERGONOMIC PROCEDURE, AND ART VISUALS WITH A STATEMENT-VIEW MESSAGE. THE GARMENTS HAVE A CREATIVE PROCESS DEVELOPED FOR EVERYDAY PEOPLE, INSPIRED BY THE CHANGING PRESENT, THE BRAND SEEKS TO HAVE THE RIGHT ATTIRE IN THE RIGHT PLACE AND THUS DEVELOP IN A BETTER WAY. BEYOND CAPTUR

ING CORPOREAL SILHOUETTES, AYANEGUI WANTS TO CAPTURE CONSCIOUSNESS THROUGH SELF-IDENTITY IN PEOPLE. INSPIRED BY THE CURRENT WORLD WITH A VISION OF THE FUTURE AND THE HISTORY OF THE PAST. WE ARE BASED TO EMPOWER CONTEMPORARY GENERATIONS WITH SELF-KNOWLEDGE THROUGH VISUAL AESTHETICS AND CLOTHING, SIMPLIFYING THE DESIGN TO MAKE A PLEASURABLE EXPERIENCE FOR THE USER. THE MISSION OF AYANEGUI IS TO MAKE THE CONSCIOUS/UNCONSCIOUS EXPRESS THE BEST MENTAL STATE OF A PERSON, PROJECTING THEMSELVES IN A TANGIBLE WAY THROUGH THE ATTIRE. MAKING THE CLOTHING USED AS A TOOL OF EACH PERSON'S PERSONALITY, WHICH MAKES YOU GET YOUR TRUE SELF. THE FIRM SEEKS TO CREATE A NEO-GENERATION, DEVELOPING SOCIETY WITH A DIFFERENT PERSPECTIVE THAT SEES THROUGH THE MIRROR OF A REALISTIC, ETHEREAL FUTURE, A NEW POINT OF VIEW, THAT IS INTERESTED IN AN ENLIGHTENED, SIMPLE, AND SOPHISTICATED LIFESTYLE INFLUENCED BY ART AND MINIMAL WAVES.

26/04/2026

This is not a new chapter. This is a transformation.

For 10 years, AYANEGUI has been built on instinct, obsession, and the need to create something that didn’t exist before.

What started as an idea became a language.
What felt personal became something shared.

This new logo is not just a change in image — it’s a reflection of everything that has evolved behind it.
The process, the pressure, the growth, the identity.

To everyone who has been part of this journey — from the beginning or along the way — thank you.
For believing, for supporting, for wearing, for pushing this forward.

This is only the beginning of what comes next.

We evolve. We rebuild. We become.

Director/
Dop/
Art Director/Cassar
Creative Director/
Producer/Giuseppe Ayanegui
Lighting/Cassar & Paola Cosio
Video editor/ Patricio Marín
Music coordinator/
Music/
VFX & color grading coordinator/
Color grading/ Jarry Shaw
VFX/ Smd Mengda
Dron/ Osmar Bernate
Styling/
Models/ , & Z.
Make up & hair/
Assistants/ .21.23 , .merc , .666

22/04/2026

This is probably the most personal I’ve ever been.
For the first time, I’m sharing where everything really comes from the beginning, the struggles, the vision, and the evolution behind the past 10 years of AYANEGUI.

In this interview with Office Magazine, I open up about the process, the ideas, and everything that built what this is today.

As I step into a new chapter developing a new logo and redefining the brand, this moment feels like a turning point. A shift. A jump.

Before seeing what’s next, I want you to understand what built this.

Where it started.
Why it exists.
And where it’s going.

Read the interview.
Get to know me a little deeper.

And stay close, everything is about to change.

Special thank to the team

Photograpy and Creative Direction
Styling
Interview
Models
Pole Model
Makeup
Hair
Brand PR for
Clothing and Accessories Ayanegui by

22/04/2026

20/04/2026

Life is evolving.
The world never stands still.
Growth demands transformation.

This year marks 10 years of AYANEGUI
a decade of building, breaking, and becoming.

And there is no better place to evolve than Tokyo.

We begin a new chapter:
a new logo,
a new vision,
a new film.

The countdown starts now.
Unfolding next week in Tokyo.

Stay tuned.

17/04/2026

A look from ADIDAS x AYANEGUI
Custom-made exclusively for ROZ

Un vistazo de x
Custom-made exclusivelt for .wavvv

Special thanks to
Model .banfi

09/04/2026

From Mexico City to Tokyo.
AYANEGUI is not a place, it’s a state.
April 2026

14/03/2026

¿Ya visitaste nuestra flagship? At the hottest concept store in CDMX.

Nuestros drops llegan primero in-store, ven a vivir el espacio y explorar la gama completa de piezas de Ayanegui.

Our drops land in-store first, where you can experience the full universe of Ayanegui and discover pieces you won’t find anywhere else.

at

07/03/2026

How are we loving these new pieces? Womenswear FW25, disponible ya en nuestra flagship y en ayanegui.com.

Es una colección cápsula, por lo que tenemos stock limitado—cuando se acaben, eso será todo.

Creative director
Photographer
Stylist
Model

28/02/2026

Choose your fighter.

FW25 available in store now. Limited stock.

Creative director
Photographer
Stylist
Models .rosario .m

18/02/2026

From runway to global stage.

Kenneth, integrante de Santos Bravos, viste nuestra SS26 Muscle Jacket en el MV oficial de “Kawasaki”.
Producción de HYBE.

Kenneth of Santos Bravos wearing our SS26 Muscle Jacket in the official “Kawasaki” MV.
Produced under HYBE.

Stylist
Special thanks

30/01/2026

Nuevo drop exclusivo FW25.
Algunas piezas ya disponibles en nuestra flagship.
La próxima semana en nuestro website.
Unidades limitadas. Once they’re gone, they’re gone.

New exclusive FW25 drop.
Selected pieces now available at our flagship store.
Website release next week.
Limited quantities. Once they’re gone, they’re gone.

Dirección

Hamburgo 14
Mexico City
06600

Horario de Apertura

Lunes	12pm - 8pm
Martes	12pm - 8pm
Miércoles	12pm - 8pm
Jueves	12pm - 8pm
Viernes	12pm - 8pm
Sábado	12pm - 8pm
Domingo	12pm - 8pm

Página web

http://www.ayanegui-online.com/

Notificaciones

Sé el primero en enterarse y déjanos enviarle un correo electrónico cuando AYANEGUI publique noticias y promociones. Su dirección de correo electrónico no se utilizará para ningún otro fin, y puede darse de baja en cualquier momento.