AYANEGUI

AYANEGUI Contemporary fashion pieces by .ayanegui LOOKING TO SUGGEST THROUGH CLOTHING THE SIMPLIFICATION OF THE MIND, MAKING THE CLOTHING BLEND WITH EACH OTHER.

AYANEGUI IS A CONTEMPORARY BRAND OF FASHION, LUXURY PIECES, AND ART OBJECTS, WITH A CLEAR VISION OF THE MINIMAL AESTHETIC, ERGONOMIC PROCEDURE, AND ART VISUALS WITH A STATEMENT-VIEW MESSAGE. THE GARMENTS HAVE A CREATIVE PROCESS DEVELOPED FOR EVERYDAY PEOPLE, INSPIRED BY THE CHANGING PRESENT, THE BRAND SEEKS TO HAVE THE RIGHT ATTIRE IN THE RIGHT PLACE AND THUS DEVELOP IN A BETTER WAY. BEYOND CAPTUR

ING CORPOREAL SILHOUETTES, AYANEGUI WANTS TO CAPTURE CONSCIOUSNESS THROUGH SELF-IDENTITY IN PEOPLE. INSPIRED BY THE CURRENT WORLD WITH A VISION OF THE FUTURE AND THE HISTORY OF THE PAST. WE ARE BASED TO EMPOWER CONTEMPORARY GENERATIONS WITH SELF-KNOWLEDGE THROUGH VISUAL AESTHETICS AND CLOTHING, SIMPLIFYING THE DESIGN TO MAKE A PLEASURABLE EXPERIENCE FOR THE USER. THE MISSION OF AYANEGUI IS TO MAKE THE CONSCIOUS/UNCONSCIOUS EXPRESS THE BEST MENTAL STATE OF A PERSON, PROJECTING THEMSELVES IN A TANGIBLE WAY THROUGH THE ATTIRE. MAKING THE CLOTHING USED AS A TOOL OF EACH PERSON'S PERSONALITY, WHICH MAKES YOU GET YOUR TRUE SELF. THE FIRM SEEKS TO CREATE A NEO-GENERATION, DEVELOPING SOCIETY WITH A DIFFERENT PERSPECTIVE THAT SEES THROUGH THE MIRROR OF A REALISTIC, ETHEREAL FUTURE, A NEW POINT OF VIEW, THAT IS INTERESTED IN AN ENLIGHTENED, SIMPLE, AND SOPHISTICATED LIFESTYLE INFLUENCED BY ART AND MINIMAL WAVES.

French Montana x Vogue France wearing our striped hoodie
22/08/2026

French Montana x Vogue France wearing our striped hoodie

LAST CALL.Get the latest pieces from SS26 before they’re gone.AYANEGUI SS26 — THE OTHER SELFAvailable now at SEUM CONCEP...
14/08/2026

LAST CALL.

Get the latest pieces from SS26 before they’re gone.

AYANEGUI SS26 — THE OTHER SELF
Available now at SEUM CONCEPT STORE and online store

ALIENS HAS LANDED. They’re out now —Thank you all for showing up & be part of!
27/06/2026

ALIENS HAS LANDED.
They’re out now —
Thank you all for showing up & be part of!

30/05/2026

Jersey edición especial en rojo, productos 100% hechos en Me###ico. Nos vemos en en Hamburgo 14 para el mega sale de este fin.

27/05/2026

HEAT WAVE HAS STARTED.
UP TO 70%OFF
ONLY IN STORE
SHOP NOW OR CRY LATER

26/04/2026

This is not a new chapter. This is a transformation.

For 10 years, AYANEGUI has been built on instinct, obsession, and the need to create something that didn’t exist before.

What started as an idea became a language.
What felt personal became something shared.

This new logo is not just a change in image — it’s a reflection of everything that has evolved behind it.
The process, the pressure, the growth, the identity.

To everyone who has been part of this journey — from the beginning or along the way — thank you.
For believing, for supporting, for wearing, for pushing this forward.

This is only the beginning of what comes next.

We evolve. We rebuild. We become.

Director/
Dop/
Art Director/Cassar
Creative Director/
Producer/Giuseppe Ayanegui
Lighting/Cassar & Paola Cosio
Video editor/ Patricio Marín
Music coordinator/
Music/
VFX & color grading coordinator/
Color grading/ Jarry Shaw
VFX/ Smd Mengda
Dron/ Osmar Bernate
Styling/
Models/ , & Z.
Make up & hair/
Assistants/ .21.23 , .merc , .666

This is probably the most personal I’ve ever been.For the first time, I’m sharing where everything really comes from the...
22/04/2026

This is probably the most personal I’ve ever been.
For the first time, I’m sharing where everything really comes from the beginning, the struggles, the vision, and the evolution behind the past 10 years of AYANEGUI.

In this interview with Office Magazine, I open up about the process, the ideas, and everything that built what this is today.

As I step into a new chapter developing a new logo and redefining the brand, this moment feels like a turning point. A shift. A jump.

Before seeing what’s next, I want you to understand what built this.

Where it started.
Why it exists.
And where it’s going.

Read the interview.
Get to know me a little deeper.

And stay close, everything is about to change.

Special thank to the team

Photograpy and Creative Direction
Styling
Interview
Models
Pole Model
Makeup
Hair
Brand PR for
Clothing and Accessories Ayanegui by

This is probably the most personal I’ve ever been.For the first time, I’m sharing where everything really comes from the...
22/04/2026

This is probably the most personal I’ve ever been.
For the first time, I’m sharing where everything really comes from the beginning, the struggles, the vision, and the evolution behind the past 10 years of AYANEGUI.

In this interview with Office Magazine, I open up about the process, the ideas, and everything that built what this is today. 

As I step into a new chapter developing a new logo and redefining the brand, this moment feels like a turning point. A shift. A jump.

Before seeing what’s next, I want you to understand what built this.

Where it started.
Why it exists.
And where it’s going.

Read the interview.
Get to know me a little deeper.

And stay close, everything is about to change.

Special thank to the team

Photograpy and Creative Direction
Styling
Interview
Models
Pole Model
Makeup
Hair
Brand PR for
Clothing and Accessories Ayanegui by

Dirección

Hamburgo 14
Mexico City
06600

Horario de Apertura

Lunes 12pm - 8pm
Martes 12pm - 8pm
Miércoles 12pm - 8pm
Jueves 12pm - 8pm
Viernes 12pm - 8pm
Sábado 12pm - 8pm
Domingo 12pm - 8pm

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