Counterfitstudio

Counterfitstudio Modern travellers menswear for all resorts all season long. We are based in Tulum, Mexico and we target mainly the domestic, US, and Canadian markets.

All of our products are made in Mexico to support local businesses and minimize the logistic impact. Our men wear Essential collection is never out of stock and all year long available. The target customer is male, between 25-55 years old, traveler and boutique hotel lover, interested in fashion, food, sustainable lifestyle, art, and music. A minimalist and lightweight traveler.

Natural denim.  Soft cotton.  Casual chic with an effortless edge.Designed for ease, made to stand out.  Counterfitstudi...
18/05/2026

Natural denim.
Soft cotton.
Casual chic with an effortless edge.
Designed for ease, made to stand out.
Counterfitstudio originals.
UnisexStyle DenimLook CottonStyle EffortlessStyle ContemporaryFashion

The Non Formel Suit.A workwear jacket and tapered chino in dry cotton — made in Mexico. The look is casual chic, and wor...
16/05/2026

The Non Formel Suit.
A workwear jacket and tapered chino in dry cotton — made in Mexico. The look is casual chic, and worn together or apart, each piece opens up a world of effortless combinations.
This colorway? We call it Tabaco. But there’s so much more waiting for you.
Explore the full collection on our page.

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Did you know that we are working with ecru denim? Natural, undyed, 13.3OZ. Downtown Denim Jacket based on a 60s workwear...
12/05/2026

Did you know that we are working with ecru denim? Natural, undyed, 13.3OZ.

Downtown Denim Jacket based on a 60s workwear fit, little more boxy and straight fitted.
The inspiration for the Downtown pant comes from a mid century workwear chino which has the perfect straight loose cut.

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Was a pleasure serving you ♥️. Closing our pop up may 25.Available in selected retailers in Mexico City and around the c...
23/05/2025

Was a pleasure serving you ♥️. Closing our pop up may 25.

Available in selected retailers in Mexico City and around the country.

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Made in Puebla, México this 100% cotton fabric comes in a variety of colors and is natural dyed. Dry hand feel and the p...
22/01/2025

Made in Puebla, México this 100% cotton fabric comes in a variety of colors and is natural dyed. Dry hand feel and the perfect weight. Available in multiple styles.

All year long - why change?
20/01/2025

All year long - why change?

Out cotton is produced in Puebla, Mexico. We have all season collection offering casual suits and unisex product you wan...
18/01/2025

Out cotton is produced in Puebla, Mexico. We have all season collection offering casual suits and unisex product you wanna wear in a city dressed up and loose by the beach. Seen the workwear jacket in dry cotton color beige.

Off white, unbleached cotton made in Mexico is the base for our non seasonal all year long collection. Come explore our ...
01/01/2025

Off white, unbleached cotton made in Mexico is the base for our non seasonal all year long collection. Come explore our showroom in Mexico City this January.

Material made from natural fibers. Made in Mexico. Made to wear anywhere you go!
31/12/2024

Material made from natural fibers. Made in Mexico. Made to wear anywhere you go!

Autumn ready - off white ecru denim. Available from September onwards in selected boutiques.  x
27/08/2024

Autumn ready - off white ecru denim. Available from September onwards in selected boutiques. x

Dirección

Mexico City

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