Helen Toi

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Co-Founder of Doublewoot Fashion

02/11/2026

Birthday weekend that feels so loved 🤍

25/10/2026

This year, we find ourselves drawn closer to nature, to our roots, and to creating with intention.
Like bamboo, we learn to grow with patience. Like flowers, we bloom in our own time.
Perhaps becoming isn’t about having more, but finding beauty and meaning in fresh new lens
Rooted in heritage. Inspired by nature. Made with intention

20/10/2026

Why are we so drawn to batik? For us, it begins with home. Growing up in Penang surrounded by flowers and greenery and heritage buildings, we’ve always found comfort in nature and heritage. It still shapes the colours, patterns and pieces I’m drawn to today. Trying my hand at Malaysian batik recently gave me a deeper appreciation for the patience and care behind the craft—and the stories that fabric can hold.
That connection inspired our Bauhinia Batik Set, bringing batik-inspired florals into a modular wardrobe: a corset top, skirt, scarf and outer kebaya. Wear them together for a celebration, or style them separately with your everyday favourites.
A little of our roots, with room to make it your own.

20/10/2026

Why are we so drawn to batik?
For us, it begins with home. Growing up in Penang surrounded by flowers ,greenery and heritage buildings, I’ve always found comfort in nature and heritage. It still shapes the colours, patterns and pieces we’re drawn to today. Trying my hand at Malaysian batik recently gave me a deeper appreciation for the patience and care behind the craft—and the stories that fabric can hold.
That connection inspired our Bauhinia Batik Set, bringing batik-inspired florals into a modular wardrobe: a corset top, skirt, scarf and outer kebaya. Wear them together for a celebration, or style them separately with your everyday favourites.
A little of our roots, with room to make it your own.

12/10/2026

YB, Let’s Talk Fashion!
A little less politics, a little more personal style!
A refreshing conversation with YB Steven Sim about fashion, batik, and our shared roots in Penang.
Beyond the serious conversations, it’s always lovely to connect over something close to our hearts — our culture, heritage, and the little things that make us who we are.
And of course, a little chat about his personal style too! ✨

02/10/2026

Welcoming October with a full heart. 🤍
It’s been a beautiful year so far — creating new pieces, modernising our kebayas, and giving some of our iconic signatures a new life through better fabrics and thoughtful details.
But personally, I think the biggest change has been learning to be a little more human. To not let life be only about work and what’s next, but to slow down enough to appreciate the people, conversations and friendships made along the way.
So here’s to October — creating with purpose, living a little softer, and keeping the people who make the journey meaningful close. 🤍

26/09/2026

Weekend moments in the upcoming Marielle Jumpsuit 🤍
Possibly my favourite jumpsuit cut we’ve designed to date — effortless, flattering and so easy to wear. Can’t wait for you to try this one.

22/09/2026

In my 20 years of experience in the fashion industry, and after working with Volvo for a few years, this is one of the brands I’ve come to truly trust.

Perhaps it’s because we share a similar belief — that good design doesn’t need to be loud. It’s thoughtful, intentional, and made to last.

The new Volvo EX90 embodies exactly that. From its beautifully considered details to the sense of calm and confidence it brings, everything feels purposeful.

For me, true luxury has always been about more than how something looks. It’s about how it makes you feel — safe, considered, and completely at ease.

A beautiful balance of design, innovation and trust. -
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13/09/2026

SEPTEMBER CURATIONS
For the woman who wants it all — and intends to do it chic.
From busy mornings to long lunches, meetings to travellings, September is about pieces that move effortlessly through every part of her life.

Polished when she needs to be. Effortless when she wants to be. Always her. Launching soon at www.double-woot.com

Address

No 14, Kawasan Perniagaan Raja Uda, Malaysia, 12300
Butterworth
11

Telephone

+60164261469

Website

http://www.double-woot.com/

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