Helen Toi

Helen Toi Co-Founder of Doublewoot Fashion

Hello, September.A fresh month, a softer rhythm — with new curations thoughtfully made for all your everyday moments, fr...
31/08/2026

Hello, September.
A fresh month, a softer rhythm — with new curations thoughtfully made for all your everyday moments, from slow mornings to beautifully busy days. New month, new favourites, made to slip effortlessly into your daily rotation. Tried, worn and loved 🤍
Now live at www.double-woot.com

Hello, September.A fresh month, a softer rhythm — with new curations thoughtfully made for all your everyday moments, fr...
31/08/2026

Hello, September.
A fresh month, a softer rhythm — with new curations thoughtfully made for all your everyday moments, from slow mornings to beautifully busy days. New month, new favourites, made to slip effortlessly into your daily rotation, still you but a little happier 🤍 Tried, worn and loved .
Now live at www.double-woot.com

My much-loved Arielle Batik Dress, together with some of our most anticipated runway pieces, has finally arriving soon o...
30/08/2026

My much-loved Arielle Batik Dress, together with some of our most anticipated runway pieces, has finally arriving soon online.

A collection shaped by soft femininity, heritage details and silhouettes made to leave a lasting impression — pieces first imagined for the runway, now ready to become part of your own story.

From the delicate artistry of batik to statement pieces that move beautifully with every step, each design was created to feel timeless, romantic and quietly unforgettable.

From runway moments to your most beautiful occasions. Thank you for being part of ours story

28/08/2026

Finally, the BIG reveal at TRX ✨

I’ve been waiting to share this one — because I think I’ve finally found the Kérastase haircare range that delivers exactly what I’ve been looking for.

Stronger, healthier-looking hair, more shine, better manageability, and a routine that actually feels luxurious from start to finish.

Such a beautiful experience discovering the range up close at TRX, and I can’t wait to share more of my favourites with you. 🤍

One summer. A thousand little memories.This week’s curation is made for moments worth remembering — pieces to wear throu...
17/08/2026

One summer. A thousand little memories.
This week’s curation is made for moments worth remembering — pieces to wear through beautiful days, celebrations and everything in between DOUBLEWOOT

Yearly House of Sephora date ✨in the upcoming Céliane Dress — soft drapes, effortless elegance & a little glimpse of wha...
13/08/2026

Yearly House of Sephora date ✨
in the upcoming Céliane Dress — soft drapes, effortless elegance & a little glimpse of what’s coming soon. 🤍

Sephora Malaysia

One day in KL with The Overthink Co. 🤍A proudly Penang-made brand, loved by so many — but what makes days like this even...
08/08/2026

One day in KL with The Overthink Co. 🤍
A proudly Penang-made brand, loved by so many — but what makes days like this even more special are the people behind it.
Good conversations, good food, lots of laughter, and time spent with people who simply feel like home.
From Penang to KL, bringing a little piece of home wherever we go. 🤍

Address

No 14, Kawasan Perniagaan Raja Uda, Malaysia, 12300
Butterworth
11

Telephone

+60164261469

Website

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