DESIGNER PROFILE
Award-winning fashion designer Jimmy Lim, is known as one of New Zealand's and Malaysia's star designers, and was awarded the prestigious title of Deutz Fashion Design Ambassador of the year at Air New Zealand Fashion Week 2004, where he represented the country as the Ambassador at London Fashion Week 2006. Since launching the Jimmy Lim label in 1999, Jimmy has again pushed the b
oundaries of fashion with his latest collection featuring an energetic showcase of fresh new cuts, silhouettes and prints, reflecting attention to detail and meticulous craftsmanship. His designs are uniquely individual and inspired by his own experiences including nature, music, culture and tradition. BRAND PROFILE
With over a decade of notable collections, high-casual label Jimmy Lim is best known for garments which portray an effortless chic, designed for wearers who want to wear attitude like a uniform to give definition to their identity. Within this group there are no barriers and wearers carry a truly global mentality. The philosophy behind Jimmy Lim’s creations is to 'play' without restrictions, enabling garments to be mixed and matched by the wearer to build a truly personal style. The Jimmy Lim label was established in 1999 on a modest budget of $300 NZ, with its launch at a st******se club in Auckland, New Zealand. Now the Jimmy Lim label is stocked throughout the Southern Hemisphere including New Zealand, Australia and Asia. With the latest launch of the Jimmy Lim online boutique, the label is now available globally on the internet. Jimmy has also released a sub label called ‘Destroy to Create’, an eco-friendly fashion line based on old vintage garments which have been reworked to resurrect new life by recycling the garments into new eco-friendly designs. BIOGRAPHY
Award-winning fashion designer Jimmy Lim is known as one of New Zealand’s new generation of star designers, and was awarded the prestigious title of Deutz Fashion Design Ambassador of the Year at Air New Zealand Fashion Week 2004, where he represented New Zealand as the Deutz Fashion Design Ambassador at London Fashion Week 2006. After London, Jimmy Lim worked on projects with esteemed international couturist Datuk Bernard Chandran. Jimmy also has close links with the king-of-shoes, international shoe designer Sir Jimmy Choo, who personally inspired Jimmy to expand his label to Asia. Following on from his established credibility and brand awareness since 1999, his first debut in Asia at Malaysia International Fashion Week 2007 was a tremendous success. Jimmy Lim’s other notable achievements include being awarded the Supreme Award for the Andy Warhol international fashion exhibition awards – The Warhol Look, as well as being awarded winner of the Charles Parsons award for excellence in tailoring. Jimmy was also awarded the Fashion Quarterly Fashion Designer Award 2005, judged by New Zealand leading fashion house and exporter to the world, Zambesi, just to name a few of Jimmy’s outstanding achievements. Jimmy Lim holds a Bachelor of Arts in Fashion Technology degree from Auckland University. He made an instant impact when he presented his debut
‘Transformation’ collection in 1999, sending shock waves through the fashion world with a totally unique theme, all garments were transformed in a numerous times on stage, with no changing rooms - every piece was transformed right in front of the audience. Straight after the showcase season, he was named a designer to watch-out for in New Zealand Fashion Quarterly Magazine and fashion industry Apparel magazine. In Jimmy’s earlier days, he was recognised for his transformation design technique and unique fabric engineering. Now, like the designer himself, he has matured and polished his collections to a higher standard of sophistication. Tailoring and pattern making has always been the focus of his creations. This creator has always believed during the fashion creation process that “if you can get the back right, the front will be right. Every process has to be precise!”
He has enjoyed much flattery from local and international markets and designs modern, high fashion garments for the most discerning. This brand aims on the cool-crowd who wish to create the ultimate fashion statement and wear attitude like a uniform to give definition to their identity. His collection ‘Peony Pavilion’ was showed at Air New Zealand Fashion Week 2005, and former Miss New Zealand, Amber Pebbles chose a Jimmy Lim dress from the Peony Pavilion collection, to wear on a highly publicised finale night of television show, ‘Sing like a superstar’. Jimmy Lim has also received significant international publicity, with exposure on international televisions shows, as well as his outfits being selected to walk the red carpet two years in a row at the International Golden Music Awards in 2005 and 2006, worn by Taiwanese VJ, Z Ping. His first ever show in Asia at Malaysian International Fashion Week in November 2007 entitled ‘Fashion Is Boring’, injected vibrancy and exhilaration to the fashion arena. Jimmy was “very excited to have been accepted for such an electrifying international event. It has challenged me at all levels and will push the label to another level of sophistication and recognition both locally and internationally, and I am honoured to promote New Zealand fashion at such a high level, while also contributing to my roots in Malaysia.”
In addition to Jimmy Lim’s first show in Asia, he was selected by international lingerie powerhouse, Triumph, to showcase his Autumn/Winter 2008 collection together in a joint-venture show. In 2009, the designer and his team won the New Zealand Wella Colour Trophy Award, styled with garments from the Spring Summer 2010 collection entitled ‘The Dream Makers Club’. The team represented New Zealand in the international finals in Berlin, Germany. During Malaysia international Fashion Week 2011, Jimmy Lim has also been invited to collaborate with international power brand, Disney. Jimmy will showcase a special capsule collection dedicated to Mickey Mouse for the brand’s tribute to the iconic cartoon character and his friends. Since the launch of the label in 1999, this year marks a 21 year anniversary of the Jimmy Lim label. Jimmy is excited to be working on numerous projects in 2021 to fuel continued growth of his label. the Jimmy Lim label is stocked throughout the Southern Hemisphere including New Zealand, Australia and Asia. Web Site - www.jimmylim.com
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