13/07/2022
TOO MUCH A/W 23 Avant Garde
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It is a reflection on the current society concept that keep encouraging people to consume more and more products without concerning the actual needs and functionality which is known as consumerism. The collection designed in a sense of "Too Much" and "Heavy and Bold" silhouette to highlight the unnecessary demands that make the society keep chasing for and become a huge burden at the end of "consumerism". The film directed with the fancy and colourful graphical element at the background to represent the fancy world that encourage consumption by providing variety of options. Plus, those wording such as desire, vanity, etc are included to show up the weaknesses of humanity who keep demanding due to these. The heaviness feeling from the garment to the wearer presented with the "no emotional" expressed on face is to represent that consumer had lost in mind to decide the consumption.
