10/07/2025
In a lively split screen, three Nigerian small business owners passionately debate during an Instagram Live. Brand A, the fashion entrepreneur, exclaims, “See ehn, it’s not like my clothes are expensive! If you can buy iPhone 15, you can buy one boubou!” Brand B, representing skincare, responds with playful frustration, “But when it’s time to glow your skin, you people will run to imported products. Did I not mix this cream with love?!” Brand C, focusing on graphics and templates, chimes in, “Nobody wants to pay ₦5k for design. You want ‘premium look’ with ‘hello dear’ budget. God abeg!” Meanwhile, all of them are complaining, yet none are running ads or showing their faces, relying instead on classic phrases: “New arrival 😍”, “Link in bio”, “Shop now 🛒”… every single day! Cut to a customer scrolling through her feed, saying, “Omo, these brands dey shout too much. Let me go and buy from that girl that shows how to style her clothes while dancing.” As the narrator humorously concludes, “Instagram is not your village square o. If you’re not creating value, you’re creating silence. Market no dey move by complaint!” The final message appears: “Sell with sense. Not noise.”