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19/03/2026

14/03/2026

Business Schools Got Africa Wrong | What They Don't Teach You About the MarketWestern giants are writing off billions and blaming the market. Meanwhile, Indi...

24/02/2026

24/02/2026

I’ve just rebuilt this thumbnail 4 times… because the story it tells is bigger than “YouTube aesthetics”.

Too many boardrooms are still copy‑pasting Western playbooks into African markets — and the street keeps sending the same message back:
COPY‑PASTE FAILS.

In the last decade, over $2B in African expansions has been burned by the same 3 traps:

• Over-trusting “global best practice”
• Misreading how Africans actually buy, move and hustle
• Confusing data from spreadsheets with reality in the market

This new video breaks down those traps from the perspective of:

– 20 years building global brands
– An MSc in Marketing (UK)
– Ongoing doctoral research on the African consumer

If your job touches Africa strategy — expansions, policy, consulting, regional leadership — this one’s for you.

Watch the full breakdown here: https://youtu.be/fcpUl18TadU

Then tell me in the comments:

Which trap have you seen play out in real life — boardroom or street? 👇🏾

13/02/2026

Every business owner needs to hear this. Check it out now

*Most businesses fail in Africa because they _Copy-Paste_ Western models.* In this video, we break down the complex interplay of boardroom negotiations, PhD ...

27/01/2026

24/01/2026

Corporate branding used to be enough.
It isn’t anymore.

Audiences don’t buy polish.
They buy belief.

🎥 Ep 5 is live:
The Trust Deficit Economy: What Killed Corporate Branding?

If you build brands, run businesses, or work in marketing —
this episode will reframe how you see trust, authority, and relevance.

▶️ Watch now
https://youtu.be/Cbde5P18kvI

19/12/2025

f you’re building a brand without a massive budget, this playbook is a must-watch.

Clean, human, and perfect for reshares without sounding promotional.

Branding Secrets That Beat Big Money: The NYC Mamdani Playbook | GidiGrit Ep2Discover the branding strategy that beats big money. In this episode of GidiGrit...

04/08/2023

11/04/2023

2 Bedroom Available In Lekki
Spa
24-7 electricity
24-7 security
Netflix
Parking space
Clean sheets
Clean towels
Daily cleaning
Super fast WiFi
Facility management
DSTV
Smart TV
Car park
Smart Tv in all bedrooms

on instagram

11/04/2023

2 Bedroom Available In Lekki Phase1
Spa
24-7 electricity
24-7 security
Netflix
Parking space
Clean sheets
Clean towels
Daily cleaning
Super fast WiFi
Facility management
DSTV
Smart TV
Swimming pool
Car park
Smart Tv in all bedrooms

06/04/2023

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