27/04/2026
N1.2 billion. Every month. Just in Lagos. And that was 2017.
We show up, buy aso-ebi, sort our gele, book our MUA and without even thinking about it, we're fueling an entire economy.
Designers, tailors, photographers, vendors, owambe keeps them all in business. For many, it's not extra income. It's the income.
So the next time someone calls owambe "too much" or "unnecessary", remind them that one celebration activates an entire chain of livelihoods.
We didn't just create a party culture. We built an industry.