13/08/2025
Three months ago, I was assigned to a tech company in Ikeja, Lagos, for my Primary Place of Assignment (PPA) as an NYSC corps member. I study Microbiology at the Federal University of Agriculture, Makurdi, which has recently been renamed Joseph Sarwuan Tarka University, Makurdi, in Benue State, Nigeria. Before embarking on this NYSC journey, I had some knowledge of technology, including HTML, virtual assistance, data analytics, and Python.
Upon my arrival at the company, the Managing Director asked me to join the Digital Marketing team due to my background in Microbiology, which is unrelated to tech. Although I had expressed my interest in pursuing a role that aligned with my knowledge of HTML, data analytics, and Pythonβparticularly in frontend developmentβthe MD insisted that I join the ongoing digital marketing class, even though I had no prior experience in this area.
I obliged and joined the class, which turned out to be a fascinating experience thanks to both the tutor and my fellow students. We covered a wide range of topics, including content calendars, Google Ads, LinkedIn Ads, Facebook Ads, Instagram Ads, mobile marketing, affiliate marketing, blog and article writing, monetization, SEO (off-page, on-page, technical, and local SEO), email marketing, content creation, and business proposal writing.
I developed a passion for SEO and running ads, so after the class, I took it upon myself to enroll in an SEO course through the SemRush platform to deepen my understanding of the subject.
I am proud to celebrate this achievement and would like to extend my gratitude to Neovarsity Africa (Prosperity X) and SemRush for providing such valuable resources, as well as to the Asamu Foundation for offering scholarships that allowed me and others to learn digital marketing for free.
I am eager to network and apply my knowledge. If you have any opportunities or projects related to digital marketing, please feel free to reach out; my DM is open for work and networking.
Highlights
Get to know the essentials of using Semrush for SEO in this hands-on course. Youβll learn all the fundamental SEO principles, including on-page SEO, technical SEO, and off-page SEO.