Dr Oluwaseun Ayeni

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Dr Oluwaseun Ayeni PhD. YOUR ONE STOP SHOP FOR ALL KINDS OF FABRICS ��
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Estate Management & Valuation || Wealth & Pension Strategist | HNI Portfolio Manager | Private Banking Leader | Sales Coach | 11+ Years Driving Multi-Billion-Naira Growth

Working in the financial industry for 12 years has taught me one thing- Your network is the only asset that appreciates ...
02/07/2026

Working in the financial industry for 12 years has taught me one thing- Your network is the only asset that appreciates every year without you having to sell it.

Most people treat networking like fishing cast wide, hope something bites.

The ones who win treat it like farming.

Year 1: you plant seeds that feel like they’re going nowhere.
Year 3: some of those seeds become conversations.
Year 5: some of those conversations become partnerships.
Year 8: some of those partnerships become your biggest clients.

I have never once regretted investing time in a relationship that didn’t immediately convert.

I have regularly regretted not investing in ones that would have.

Here is how I build my network deliberately:

Give first. Always.
Before I ask for anything, I ask: what can I do for this person?
Share their content. Make an introduction. Send a useful resource. Give without keeping score.

Be specific, not generic.
“Let’s keep in touch” means nothing.
“I’ll send you that case study I mentioned” means everything.

Invest in the long shots.
The MD who seemed untouchable at that conference? Stay in their orbit. Comment on their posts. Send the occasional thoughtful note. Relationships that look impossible in year 1 close deals in year 4.

Reach out with no agenda.
The biggest networking mistake: only calling when you need something. Reach out when you have nothing to sell. That is what makes you memorable.

Your network is your net worth.
But only if you tend to it.

What is the most valuable relationship in your professional network and how did it start?


She manages $80 million.She started with her own money, at 29, in a market that kept saying no.I watched Adesuwa Okunbo ...
29/06/2026

She manages $80 million.
She started with her own money, at 29, in a market that kept saying no.

I watched Adesuwa Okunbo Rhodes on the The School of Hard Knocks this week and I couldn’t stop thinking about everything she said.

Because her story isn’t just an investment story.
It’s a sales story.

Here’s what she taught me without knowing it:

🔹 She left comfort on purpose.
She walked away from J.P. Morgan. A six-figure London salary. Prestige.
To start something that mattered more.

How many of us are clinging to a comfortable pipeline instead of doing the hard work of building a great one?

🔹 She sold into a market that kept saying no.
Women and minority-owned firms manage just 1.3% of $69 trillion in global assets.
She wasn’t facing a bad quarter. She was facing a broken system.

She didn’t shrink. She reframed. She built proof until they had to listen.

Sound familiar? Your prospect’s “no” is often not about you. It’s about their limited vision. Your job is to hold your conviction long enough for them to catch up.

🔹 She found the pain nobody else was addressing.
A $150 billion funding gap for small businesses in Nigeria and Ghana especially women-led ones.
She didn’t chase what everyone else was chasing. She went where the real need was.

That is the oldest sales principle alive: Find the pain. Solve it. Own the space.

🔹 She played the long game.
Her first fund took 8 years from launch to close.
8 years of pitches, follow-ups, and waiting.

The biggest relationships in your career will not close in two meetings.
The salesperson who stays consistent, keeps adding value, and doesn’t chase impatiently that’s the one who wins.

🔹 She educated the market instead of shrinking to fit it.
Investors had misconceptions about Africa.
She didn’t argue. She replaced the narrative -with data, results, and story.

Every salesperson has a product the market misunderstands.
Your job isn’t to complain about it. It’s to change the story.

🔹 Her faith wasn’t a footnote. It was her foundation.
When Rick Chew asked about what kept her going -faith came up.

Because ambition alone won’t carry you through rejection.
Purpose will. Belief will. Knowing why you do this will.

Adesuwa once said:

“The way to give women more seats at the table is to create our own tables.”

I say to every salesperson:

Stop waiting for the easy leads, the warm referrals, the perfect territory.
Create your own table.
Build your own pipeline.
Find your own Aruwa.

She did it with a fund.
You can do it with your book of business.

What lesson hit you hardest? Drop it in the comments 👇

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