01/04/2026
I once managed a page that had over 24k followers…
But zero sales.
The problem?
Nice content. No strategy. No direction.
Today, we are writing about partners treating one another well in their relationships. The very same day, my boss is supporting Yul Edochie and cussing Judy Austin.
See, your business page is NOT for trolling! You can follow trends without trolling or taking sides.
Avoid social media controversy if you want to convert followers to paying customers.
Followers don’t pay.
Strategy does. Not just anyhow strategy, intentional strategy that bears the emotions of your followers in mind. Happy New Month.
Do you want to know what happened to the page eventually?