28/08/2026
One thing I learnt this week as a fashion designer: NEVER compromise reliability for price.
I had an order that needed to get to my customer urgently. I sent it through a logistics company in Lagos, expecting them to do their part.
Days went by… and the item had not even moved beyond their hub. They hadn’t picked it up.
My customer was getting impatient, and honestly, I was getting worried too.
With everything I already had on my plate, I had to leave what I was doing, go straight to their hub, retrieve the package and start looking for another solution.
From there, I went all the way to the airport to find a more reliable logistics partner who could get the outfits to my customer on time.
And that experience reminded me of something every business owner needs to understand:
Don’t always choose the cheapest person. Choose the person you can trust.
As a fashion designer, your responsibility doesn’t end when the outfit leaves your shop. Your customer’s experience continues until that package gets to them safely and on time.
Sometimes, paying a little more for a reliable service can save you from losing much more — your time, your money, your reputation and most importantly, your customer’s trust.
Partner with people who understand the value of your business.
Because when your business grows, you need reliable people around you who can grow with you.
Cheap can save you money today. Reliability can save your business tomorrow.