The Launch

We don't do overproduction. We do ON-DEMAND.

09/05/2026

It’s finally here!
OUR SPRING DROP 2 IS AVAILABLE! 🤍

A collection created for the days that slowly turn into nights. Designed to feel effortless, elevated, and easy to wear throughout the entire season.

As you know, some styles are made using deadstock fabrics, meaning limited quantities available.
Secure your size now and thank us later 😉🫶🏼

08/05/2026

Our Cato Linen Set as seen on the gorgeous ✨

There’s nothing we love more than seeing you wear our designs! 🤍

07/05/2026

Our Spring Drop 2 arrives this Saturday at 10AM ✨

The kind of pieces that make getting dressed feel easy:
lightweight linen, soft everyday basics, tailored sets, and effortless shorts made for warmer days ahead.

We wanted this collection to feel fresh, comfortable, and wearable from morning to evening.

A few styles are made from limited deadstock fabrics, meaning they won’t be restocked once sold out!

See you Saturday 🤍

06/05/2026

Announcement 🚨
We have 2 weeks to move into a new office!💨 📦
We didn’t plan it that way but like every businesses, there is often unplanned circumstances that come our way 💁🏻‍♀️

So here we are again, packing everything to complete the move on time. We will keep you updated on our crazy moving process and cannot wait to show you our new office!

Somehow it feels like fate, because we were outgrowing our current office, so we are very ready for a new space 💕

06/05/2026

Yes we did create the perfect Spring trousers, meet our Kelly trousers! 🤍

Made of deadstock fabric, we only have enough fabric to create 40 pieces so make sure to set your reminder for the launch, this Saturday at 10am! ✨

05/05/2026

Our Spring Drop 2 is launching this Saturday ✨

We’re honestly so in love with this collection 🥰
Think effortless trousers, lightweight linen, easy jerseys, and the perfect shorts for the season ahead.

Everything is designed to feel fresh, comfortable, and elevated, exactly what we want to wear all spring and summer long. ✨

We can’t wait for you to see it, wear it, and hear what you think 🤍
Set your reminders, you don’t want to miss this one. 💁🏻‍♀️

01/05/2026

Will our newest denim, the Reece Jeans, sell just as well as our Denise?
We might be biased… but we think it could. 💁🏻‍♀️

Available to order only until May 10th!

A lighter wash, no side panels, just a clean, timeless fit that works every time. ✨
High waist, straight leg, and available in three lengths, because the right fit matters.

Meet the pair you didn’t know you needed.🤍

30/04/2026

Bits & pieces from our week at THE LAUNCH 🤍✨

New collections, new opportunities, new milestones… and a whole lot of movement behind the scenes.

Everything is evolving at once, and we’re riding the wave the best way we know how 💁🏻‍♀️

Big changes are coming, and we can’t wait to share it with you! 🤫

29/04/2026

Just a little thank you 🤍

To everyone who showed up at our archive sale, and to those who joined us online, you made this weekend so special.
It truly went beyond anything we expected.

Seeing you there, meeting some of you in person, and feeling the love for what we create… it means more than we can put into words.

Building an on-demand fashion brand comes with its highs and its challenges, and it’s not always the easiest path.
But weekends like this remind us exactly why we do it.

We’re so grateful to have you with us. Always 🤍

29/04/2026

We had a feeling you would love this one… but not this much 🤍

Our bestselling set from the Spring Collection has been selling faster than we ever expected. Every order, every message, we see it all, and it honestly means so much.

At the same time, it also means something else: we’re slowly running out of fabric. 🙃
And once that happens, we simply can’t produce more of this piece.

So if you’ve been eyeing it, saving it, or telling yourself “I’ll order it later”… this might be your moment.🤍

Adres

Amsterdam

Website

http://www.thelaunchofficial.com/

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