Wool Rebel

06/05/2026

From city streets to open landscapes.

Temperature-regulating comfort powered by FÅRTEX® — Wool Rebel’s signature insulation made from Swedish wool.

05/10/2026

The Rebel of the Month is Isabella Rossellini. It was our shared interest in making use of wool that would otherwise be discarded that brought us together

Isabella is a warm and down-to-earth person despite her extraordinary career as an actress and model, and her upbringing with the renowned parents Ingrid Bergman and Roberto Rossellini. She has always loved animals and holds a degree in animal behaviour so it is no coincidence that she now keeps her own small flock of sheep.

Read the full interview at:
https://woolrebel.com/en/blogs/news/isabella-rosselini-farbonde-med-stjarnglans

04/26/2026

Less quantity. More meaning.

Producing only 50 pieces means a stronger focus on quality, less waste, and greater attention to every detail.

Durability, consistency, and performance standards.

This is how we choose to create.

04/19/2026

We are so happy when we found Dyntex Fabrics. Our latest close to heart material is DYNTEX BIOLOGICAL ORIGIN;
The world’s first ultralightweight functional fabric made from organic-based raw material. For this, a biopolymer is extracted from the castor oil plant in a special production process, from which a high-quality yarn is created – giving the fabrics a unique look and feel. -DYNTE ACTIVE LAB

04/11/2026

Victoria; Swedens crownprincess, owns a Tedd jacket. We only have a few pcs of Tedd wom left in this look and colour. Great choice when bicycling, on the way to the gym or on the couch. Useful everyday.

04/03/2026

03/06/2026

When Helena Holmquist founded Wool Rebel in 2018, she had a clear vision: to create something honest, thoughtful, and rooted in quality. What began as her dream has grown into a brand built not only on craftsmanship, but on strong values such as transparency, long-term thinking, and humanity in an industry that can sometimes feel the opposite.

In 2023, Charlotte de Besche joined as co-owner and Head of Design. Their partnership, however, began with a genuine connection.
”When I first met Helena, I was struck by her warm and open personality,” Charlotte says. “She fully opened the door for me and saw me as her equal, despite being the founder. I’ve worked in the industry for many years, and I’m used to it being a tough environment with sharp attitudes. So I was genuinely happy — and relieved — to feel that it’s actually possible to create something within fashion that is humble, open, and kind.”

For Helena, inviting a partner into the company she built from the ground up required openness.
”To invite a new partner into my company has been a journey of trust,” Helena reflects. “Wool Rebel has always been close to my heart. But I also knew that for it to grow in the right way, I needed to share it with someone who truly understood the values behind it. With Charlotte, it never felt forced. It felt right. She brings creative strength, clarity, and a deep respect for craftsmanship. Letting someone into something you’ve built from scratch requires humility — and I’m grateful every day that I did.”

Together, Helena and Charlotte are shaping Wool Rebel into more than a fashion brand — a company built on respect, thoughtful design, and the belief that a brand can be driven by openness rather than ego.

02/28/2026

Each component is chosen and matched to create a dynamic that feels synchronized and alive. I pay close attention to how fabrics move, how textures interact, and how colors enhance one another. For me, it’s about creating balance between all these different choices. But without being boring- a touch of clash is always fun— Charlotte/ Head of design Wool Rebel