Mochi Mochi was founded in 2013 as an artisanal label that celebrated cultural, traditional methods of embroidery.

Contemporary luxury, an exploration of bold colours and a fervent love of upcycling characterizes Mochi’s collections. Mochi presents three different collections: Mochi reconstructed, Mochi signatures and Mochi finds - organically adding new pieces to each collection throughout the year. Our designs can be described as fun, contemporary, modern and colourful. We love to play with contrasts and us

e pre-existing stock to create new unique pieces. We are committed to set a new course: from fast to slow. We do this by developing pieces that you can enjoy for a long time. Everything we do at Mochi fits within the framework of circular fashion and upcycling which we strive for in three principles: reduce, reuse and recycle. By focusing on this, we can contribute to more conscious consumption and reduce the impact of fashion on our planet. There is still a long way to get there and we are learning new ways to further improve every day. Our pieces are an expression and statement for our love of colour, a love that is impassioned and rooted in the core of our design ethos. Colours are fascinating and tell so many stories – hold significance and meaning for people and influence emotions. For Mochi, colours are an infinite source of inspiration; an element to develop further. Colours can be mixed in limitless ways, creating new shades that tell stories of expression and spirit. We want to empower the people wearing our pieces to express their true character through colour and print. Mochi is a young luxury brand that is devoted to being the most responsible version of itself. Mochi Studio is situated in the centre of Amsterdam and offers space to embrace circular fashion. To bring about positive change in the world, we need to get off the beaten track and work together. The Mochi Studio is constantly experimenting and looking for innovative approaches to reconstruct existing fabrics and materials, giving them a second life by creating new garments. for more information contact:[email protected]

It’s been a really big lately and I wouldn’t change a thing πŸπŸ’›βœ¨
19/04/2026

It’s been a really big lately and I wouldn’t change a thing πŸπŸ’›βœ¨

As we pack up the store and count the final pieces,we’re opening the doors once more.Final reductions, in store only thi...
07/04/2026

As we pack up the store and count the final pieces,
we’re opening the doors once more.
Final reductions, in store only this week! From 9th April - 11th April from 11:00 - 18:00 πŸ’šπŸ’›πŸ’šπŸ’›πŸ’šπŸ’›πŸ’š
Everything must go!!!!! Love Ayah xx

The perfect fit πŸ’šπŸ’›
31/03/2026

The perfect fit πŸ’šπŸ’›

After six beautiful years on Utrechtsestraat, I’ve made the decision to close our Amsterdam store and say goodbye to thi...
19/03/2026

After six beautiful years on Utrechtsestraat, I’ve made the decision to close our Amsterdam store and say goodbye to this chapter. This space has held so many memories, moments of growth, creativity, and connection that I will always carry with me.While the store is closing, Mochi is very much alive. This shift allows me to return to the heart of the brand, focusing more deeply on the collections, on creativity, and on myself as a founder.

Thank you for being part of this journey, for your support, and for making this space what it was.

This is not an ending, but a new beginning.

With love,
Ayah xoxo

Lately πŸ’›
22/02/2026

Lately πŸ’›

Time, please slow down 🧑 photographed by my favourite and talented friend πŸ™πŸ½
30/01/2026

Time, please slow down 🧑 photographed by my favourite and talented friend πŸ™πŸ½

Now LIVE!! ❀️❀️❀️
27/01/2026

Now LIVE!! ❀️❀️❀️

The beaded blazers are NOW LIVE ONLINE!!!!!! Measurements of each blazer is also available under each product πŸ™ŒπŸ½πŸ™ŒπŸ½πŸ’ž if y...
23/01/2026

The beaded blazers are NOW LIVE ONLINE!!!!!! Measurements of each blazer is also available under each product πŸ™ŒπŸ½πŸ™ŒπŸ½πŸ’ž if you have any questions DM US!!

We survived the last couple of weeks! Proud of us  πŸ™ˆπŸ˜…πŸ«£
29/12/2025

We survived the last couple of weeks! Proud of us πŸ™ˆπŸ˜…πŸ«£

It’s Been a crazy ride πŸ˜…πŸ₯°
08/12/2025

It’s Been a crazy ride πŸ˜…πŸ₯°

Some of my favourites ❀️πŸ₯°β€οΈπŸ₯°β€οΈπŸ₯°
30/11/2025

Some of my favourites ❀️πŸ₯°β€οΈπŸ₯°β€οΈπŸ₯°

Adres

Amsterdam

Openingstijden

Woensdag 11:00 - 18:00
Donderdag 11:00 - 18:00
Vrijdag 11:00 - 18:00
Zaterdag 11:00 - 18:00

Telefoon

+31208452238

Meldingen

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