Fuud started out in 2009, and was inspired by our love for dressing up and bespoke festival fashion. Our first creation was the Fuudhood which started out as detachable fur lined hoods on dresses, when demand came for just the hoods on their own the Fuudhood was born. The Fuudhood is versatile, offering the comfort of a hoodie, the warmth of a hat and our luxurious sense of style. After a couple o
f years successfully selling the hoods at markets and on the festival circuit the brand began to gain popularity and Fuud as we know it today was born. Since starting we have showcased the Fuudhoods and our unique clothing collections at a range of UK and International festivals including Burning Man, Glastonbury, Bestival, Shambala, Secret Garden Party, Circa Loca, Eastern Electrics and most recently Freeze festival. At Fuud we pride ourselves on being a forward thinking ethical fashion brand. All our clothing is been made from responsibly sourced, recycled and vintage materials. We spend hours rooting through vintage and charity shops to find knitwear to find those hidden gems which someone has given away and create something new and beautiful out of them. Every piece is carefully handmade, and many of the designs are limited edition. Like the materials we use our designs are inspired by and celebrate our love for retro 80’s design with bold graphic prints and plenty of bling. Most recently Fuud has created apparel for the ski and snowboard market, with fetching onesies and headbands which all embody our sense of retro style. At Fuud we love creating personal custom pieces. If you have an idea for an outfit that you just can’t get out of your head and would like to see it come to life then get in touch!
