Aware Of Wear

The best cashmere from Italy at affordable price
Only natural fabrics | Made in Europe
100% biodegr

Aware of Wear is transforming the world of fashion as we know it. Our brand is built on an unshakeable foundation of love and respect for the world we live in: we use only natural fibers (no polyester, nylon, acrylic etc.), our fabrics are from traceable sources, we make small batches to avoid over- production, our garments are manufactured as close as possible (in Europe) to reduce CO2 footprint,

we mastered the design process to make our clothes easily recyclable, and we follow fair-trade principle! We sell online only to make our best quality cashmere affordable.

18/03/2022

Things to look for when shopping for cashmere. Part 3

10/02/2022

The best quality Italian cashmere, ethically sourced. Designed in Amsterdam.

10/02/2022

Very interesting article about how important is to be aware of psychological tricks fast fashion is using to influence our buying decisions.

Fashion brands have become master manipulators at getting us to spend money. They do it by tapping into our subconscious brain, using every trick in the consumer psychology playbook to convince us that the more we buy, the better off we’ll be. Written for Talia Collective. Read here >.

03/02/2022

Cashmere & silk pullover. Ethically sourced. Cashmere from the best Italian spinning mill. One size fits all. www.awareofwear.com/shop

27/01/2022

Ultimate comfort. Pure cashmere pants - LINEA and cashmere silk blend CONTRASTO pullover. For home and beyond.

17/01/2022

Sheer elegance. Timeless design. Durable and noble quality yarn. A softness that you won’t forget. Check our webshop.

11/01/2022

Hope that making people aware of what are the actual processes in the fashion industry will influence their buying habits. Very interesting article about what is happening with the garments & accessories sent back by online customers.

We're online shopping for more and more items – and sending them back. It's leading to an environmental disaster.

07/01/2022

Cashmere sourced from SFA member. SFA stands for Sustainable Fibre Alliance, that is an initiative with a mission to ensure the long-term viability of the cashmere sector. We use only natural fibers. Thanks to this, our garments are fully recyclable and biodegradable.

04/01/2022

Cashmere and silk. Only natural materials. Ethically sourced from the member of SFA (Sustainable Fibre Alliance)

02/01/2022

Cashmere and silk. Only natural fibers. Light blue pullover.

28/12/2021

Fast fashion is leading to a mountain of clothing being thrown away each year and has a huge impact on the environment, so can we turn our unwanted garments into something useful?

13/12/2021

The softness of PURE CASHMERE can't be compared with anything else. We source our yarn from the best Italian spinning mill. Sustainability, fair-trade and care for animals are most important factors for us. Noble yarn at the affordable price. Ethical sourcing. Limited collection.

Adres

Amsterdam

Website

http://www.awareofwear.com/

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