01/12/2023
DforDance has gone bankrupt. 💔
Dear all, a month ago, the unimaginable happened; DforDance was declared bankrupt by the court.
And I am devastated. This brand began because my mother found the dance clothing my sister and I wore to be outdated and boring. Before I knew it, I was building a brand in the evenings with my own mother. However, fate struck, and my mother, too young, fell terminally ill. On her deathbed, I promised her to make DforDance a success, and Ruud and I, as partners, embarked on the DforDance adventure.
It became a great success; we started with a few cardboard boxes, conquered the Netherlands and Belgium, earned a 9.4 in reviews, sold worldwide from Finland to America and Hong Kong. The last year was crazy in a good way. I work 7 days a week all because the amazing Chantal Janzen wore our sweater. That truly changed my life around and made me have a little faith in DforDance.
But the grand success I promised my mother has come to an end. Earlier this year, we were scammed, and with the current economic developments, that blow was one we never recovered from, no matter how hard we fought.
And now?
I don't know. I am shattered. This company was not just a business; it was my baby, my life's work. But I knew what I was doing it for; your photos, your love, your messages; that was my motivation.
My goal was always to create a brand that really puts a smile on your face. And knowing that we might did a little more than 'just putting a smile on your face' is the most beautiful feeling ever. Some customers became friends, and I always saw you as my extended family.
I will never forget that. Your pride and involvement. So yes, I will miss you. In fact, I miss you already.
It wasn't meant to be, but I still enjoyed it despite the prevailing sadness. I'm so sorry I couldn't do more.
I want to thank you for all your love and involvement. I believe in you and will always be your personal cheerleader. Keep dancing!
I love you all,
Lynn ❤️
PS. PS. For questions about the bankruptcy, please contact the curator Mr. Tan via [email protected]. You can NOT reach us anymore by phone or e-mail.