I R I S - I Ride In Style

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Eindhoven
I R I S - I Ride In Style

Cycling apparel | Ride With Colourful Confidence I R I S empowers you to ride your bike with colourful confidence through our bold and unique designs.

Our designs enable you to stand out and break away from the conformity of the current sport to express your individuality with confidence giving you the power to transform your ride. Our mission is to bring together performance, innovation and contemporary fashion. We obsess the design to create the perfect garment or accessory

01/09/2026

Bloomtown is getting a little harder to find.

As part of our IRISland Collection, the Bloomtown jersey was always a limited edition. M and XL have already gone, and the remaining sizes are now in their final days.

Once they’re gone, they’re gone. No second run, no secret stash hiding somewhere.

So if you’ve been thinking about adding a little Bloomtown to your rides, now’s probably a good time.

Ride in colourful confidence. 🫶

30/08/2026

Summer doesn’t always mean leaving the layers at home.

Cool mornings. Changing skies. A little breeze on the descent.

Sometimes all you need is a lightweight layer you can throw on when you need it, then tuck away when the sun comes out.

Here, we’ve paired the Carota Nero Gilet with the Fiordaliso Jersey and Escape Bib Shorts. The gilet and jersey are both part of our Natoora Cold-Dye Collection, bringing a little colour to your summer riding too.

Layer up. Peel off. Keep riding.

https://iris.cc/categories/gilets

27/08/2026

Take the long way. Bring the colour.

Cycling is about more than the kilometres. It’s the places you discover, the people you meet and the little moments in between.

That’s the spirit of IRISland: individuality, freedom and the joy of self expression on two wheels.

The collection is limited edition, and Bloomtown is already getting low. 👀

If you’ve been waiting for the right moment to bring a little more colour to your rides, this might be it.

Summer won’t last forever. Neither will IRISland.

https://iris.cc/categories/irisland-1

13/08/2026

IRIS x Zwift . One mountain. One very big roadside party.

For Stage 7 of the Tour de France Femmes avec Zwift, we joined forces to deliver The Cheer Squad on Mont Ventoux.

The result? A mountain full of colour, beats pumping, cowbells ringing, flags flying, people dancing and a whole lot of people coming together to .

It was one day, one mountain and one very special community moment. But we don’t want the energy to stop there.

The IRIS Club on Zwift will keep the rides, the community and the energy going, with more chances to ride together wherever you are.

https://www.zwift.com/uk/clubs/f937d9d2-1842-4d83-9e29-4270e248ae07/join

From the roadside to the virtual road. Let’s keep the party going. 💜

📸

The Cheer Squad is co-created by .cc + , with the support of .

11/08/2026

The Cheer Squad 2026. Mont Ventoux, that was a moment. ⛰️💜

Beats pumping. Cowbells ringing. Flags flying. People dancing. Voices gone hoarse.

And when the peloton of the Tour de France Femmes avec Zwift came through? Pure magic.

The Cheer Squad brings the professional peloton and the cycling community together, putting the riders right in front of the people who love to watch them race and giving everyone on the mountain a chance to be part of it.

Friends, clubs, families, strangers. You could arrive knowing no one and leave feeling part of something bigger. One mountain, one shared passion, one very good excuse to dance in the sunshine.

That’s what we love about The Cheer Squad.

Let’s keep showing up. 💜

The Cheer Squad is co-created by IRIS and , with the support of .

07/08/2026

The Cheer Squad 2026 💜
Mont Ventoux Edition

We can’t tell you how much we love this community. You guys are just incredible. See you next year in 🇬🇧

The Cheer Squad is created by .cc and and supported by

04/08/2026

Nature has a way of creating the most beautiful colours.

Inspired by the vibrant tones found in nature and brought to life using our unique cold-dye process in Italy, Arancia Rossa is part of our Limited Edition Natoora Collection.

What makes Natoora so special? No two jerseys are ever exactly the same. Thanks to the cold-dye process, every piece has its own subtle variations in colour, making each jersey naturally unique.

Fresh, vibrant and made for long summer rides, Arancia Rossa is designed to help you ride with colourful confidence.

Limited Edition. Every piece, naturally unique. Beautifully Unrepeatable. 💜

19/07/2026

It all started here. 💛

The very first The Cheer Squad in 2024. One climb, one mission, and one colourful community showing up loud for the riders at

On 7 August, we’re back! This time on Mont Ventoux. Come and be part of it.

Join The Cheer Squad (link in bio)

09/07/2026

Long days. Warm sunshine. More time outside. ☀️

Summer is made for adventure, whatever that looks like to you. From bike rides and mountain hikes to morning runs, weekends away, and exploring somewhere new on holiday.

Lightweight, breathable, and easy to throw on, our Taran and Rowan Tank Tops are made to keep you comfortable through it all.

Here's to making the most of every sunny day 💜

29/06/2026

The Weekender – Lowlands Edition 💜

A few days of gravel trails, big and changing skies, unexpected turns, and the kind of memories that only happen when you head out on an adventure together (in a heatwave!).

The weather tested us, but the spirit of The Weekender stayed strong. Plans changed, routes adapted, and together we made the most of every moment — from camping under the stars, finding shelter (and a warm welcome) at Canyon , to ice cream stops, lake dips in bib shorts, puncture repairs, and discovering beautiful trails along the way.

Because adventures rarely go exactly to plan, and that’s often what makes them the best. This weekend was a reminder that The Weekender is about more than the route: it’s about the people you meet, the confidence you build, and the memories you create along the way.

If you couldn’t join us this time, we hope you’re finding your own adventure wherever the trail leads.

The Weekender is made possible with the support of our partners who believe in women’s adventure and accessibility in cycling: Shimano Bike , Canyon , Schwalbe tires , Sea to Summit , komoot , Bivo and Tailfin

Adres

Eindhoven

Website

https://www.iris.cc/

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