TWOFIFTYK

TWOFIFTYK As an all-round multidisciplinary design studio we have the inexhaustible desire to create high impact moments that bring people together.

Our hearts start racing when we leave audiences with immense joy and physical expression. TWOFIFTYK is a global brand experience agency that revolutionizes live entertainment to create unforgettable experiences. Founded in 2008, as a three-man company, it has grown into a company of 40 people in staff with two offices in the Netherlands, one in the USA and long lasting partnerships in Brazil and A

sia. By pushing boundaries, TWOFIFTYK is leading in the entertainment industry, running over 100 projects every year. With our global team of professional and talented freaks, we express our passion daily inside and outside of our work. As creative pioneers, we keep raising the bar, to create outstanding experiences that tell impactful stories. We have worked in over 125 countries and collaborated with extraordinary brands and artists.

21/08/2026

Stages? Yes. Shows? Obviously. Brands? Also very much yes 🤝

Because a great festival is about more than a killer line-up and impressive stages. When done right, brands can become a genuine part of festival experience: they add to it.
At , TWOFIFTYK and .ba joined forces across four brand activations. A life-sized microwave for MAGGI, a Vibes Stage for Mentos where visitors could show off their singing skills, brand new Refresh Stations for AXE & Dove and a Subway spot filled with Subs, games and some much-needed downtime.

Four very different activations, all created around what works on an actual festival floor.

Went ALL IN for  🃏With Fatal Fortune as the theme, we took our chances across the festival: stage design, show design, v...
19/08/2026

Went ALL IN for 🃏

With Fatal Fortune as the theme, we took our chances across the festival: stage design, show design, visuals for multiple stages and a fully timecoded show at the end.

We took a dive into the darker side of luck and translated it into a visual world of slot machines, playing cards and plenty of good fortune. And for the final bet? A giant roulette wheel that took over the endshow.

Multiple disciplines, one visual world and no playing it safe.
Safe to say, we hit the jackpot. 🎰

Running the full strip at  ⚡️This year, we took control of the technical show system across Electric Avenue, the central...
20/05/2026

Running the full strip at ⚡️

This year, we took control of the technical show system across Electric Avenue, the central outdoor area of Paaspop where all stages, LED screens and crowd come together.
From our Fish Bowl, we operated 10 fully timecoded shows per day. Short but intense show moments where lighting, audio, LED, pyro and special effects across the strip synced together as one system.
This way the entire avenue transformed multiple times a day into one massive live experience.

Fun fact: we introduced a real-time AI layer inside our so called “Fish Bowl”, together with , generating live visuals directly onto the screens based on prompts fed into the system during the show.

A chaotic setup in the best way possible and exactly the kind of playground we love working in.

Show control, visuals and production by TWOFIFTYK.

Eight large broadcast screens facing each other, rotating as one system.For this year’s DGTL Festival, we were asked by ...
18/05/2026

Eight large broadcast screens facing each other, rotating as one system.

For this year’s DGTL Festival, we were asked by and to create an interactive canvas for six emerging female talents to build their audiovisual shows around.

Together, we developed an installation made from eight rotating screens, each measuring 4 by 5 meters. Four screens on each side, moving in sync. What made the project unique to us was the integration between the content and the physical movement of the screens.

In between performances, the installation shifted into a 9-minute “reset” moment. We created a visual layer where the content interacted with the movement of the crowd passing by the screens.

These type of screens have been used before, but seeing objects of this scale rotating live as part of a show created something entirely different and that’s what made this project special to us.

Production and interactive design by TWOFIFTYK.

A special tribute to one of football’s greatest minds ❌❌❌Transforming the Johan Cruijff ArenA for an evening centered ar...
10/05/2026

A special tribute to one of football’s greatest minds
❌❌❌

Transforming the Johan Cruijff ArenA for an evening centered around Cruijff’s story and impact made this project one to remember. And with Ajax playing a home match in the ArenA this Sunday, it feels like the right moment to look back at a night fully dedicated to Cruijff’s legacy.

For the premiere of the new Johan Cruijff documentary, we were asked by SportVibes to shape the opening show and direct the live experience. From the opening of the evening all the way to the first frame of the film, we developed a custom visual package combining lighting, LED and lasers into one integrated show inside a fully packed Arena.

A key element of the show was the laser projection mapped onto the green pitch of the ArenA. Using laser visuals, we brought Cruijff’s vision of football to life by highlighting the tactical positions and movements he introduced to the game.

| Johan Cruijff ArenA | Amsterdam, NL | TWOFIFTYK 2026

09/05/2026

A moment we’ve been building towards for a long time...

Together with , we brought Piano to life as a full TWOFIFTYK production.

An exclusive performance showing a different side of Armin through a more intimate and personal experience. Accompanied by a live orchestra, Armin tells the story about how he found his way back to himself through the beauty of simplicity. Not behind the booth, but behind a grand piano on the iconic rooftop forest of Depot Boijmans Van Beuningen in Rotterdam.

From creative direction and production to the full live experience, this project was built together from the ground up. Seeing it all come together in such a unique setting makes our heart skip a beat ❤️

Produced by TWOFIFTYK and Armin van Buuren.

A custom centerpiece at the heart of Outworld Madrid, created together with  What started as early ideas, we developed i...
08/05/2026

A custom centerpiece at the heart of Outworld Madrid, created together with

What started as early ideas, we developed into a a fully custom reactor, designed exclusively for Outworld. Inspired by the event’s dystopian sci-fi environment, the structure was shaped around space aesthetics and industrial structures.

Built entirely from scratch: integrated lighting, custom LED strips and lasers built into the legs, turning it into an active part of the stage system.

What made this project extra special, is it marked the first time Klangkuenstler introducing a custom decor installation into his show. Adding a new visual layer to the Outworld experience and creating a stage element that moved with the energy of the event. Designed for Madrid, with the flexibility to grow and adapt across future shows and new locations.

Creative partnership and design by TWOFIFTYK

We’re mostly known for what happens on stage, but with Factory Town it all started way before the venue opened its doors...
06/05/2026

We’re mostly known for what happens on stage, but with Factory Town it all started way before the venue opened its doors.

For we developed the full visual identity. From brand strategy and positioning to logo design, typography and a complete design system.
Factory Town lives inside an old warehouse in Miami: that became the starting point. We built an identity that feels just as raw, open and constantly evolving.
A custom type direction, a logo that represents the look and feel of the venue, and graphic elements that work across every touchpoint.

That’s where we started, but not where we finished. Stay tuned to discover how we translated this visual identity into Factory Town’s venue design.

Brand strategy, design and identity by TWOFIFTYK.

We always try to fully dive into the world of the brand and with  , that’s exactly what we did… pun intended 🥽🐠This proj...
01/05/2026

We always try to fully dive into the world of the brand and with , that’s exactly what we did… pun intended 🥽🐠

This project is one of our longest-running collaborations. A place where we’ve been building, testing and exploring ideas for years. Together with we create a playground where there’s room to experiment and take things further every time.

That also means long days, a lot of focus and full commitment on site. But just as much room for fun in between.

Big love to the team who always makes it happen ❤️

Built on CTRL//BREAK, the  theme of the year, we designed the visual language of the Modular: the largest stage on the f...
29/04/2026

Built on CTRL//BREAK, the theme of the year, we designed the visual language of the Modular: the largest stage on the festival.

CTRL//BREAK represents the moment when existing systems are disrupted and give way to new energy, speed and movement. From this perspective we approached the design as a digital ecosystem that evolves from order to disruption. Starting off structured, then break, distort and evolve into something new.

We translated that into our own digital take on refraction. We built a 30-meter tunnel made up of four segments (each 7.5 meters), with a 5-meter diameter. Inside, 32 screens formed the surface for the visuals. White light was projected into the structure and as the intensity increased, the system started to respond: the light refracted, colours appeared and the whole tunnel shifted from controlled to layered and distorted.

| Modular Stage | TWOFIFTYK 2026

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