24/05/2026
“What really gives coffee its soul, its passion?
A story of many hands, many choices, and many moments.”
This was the opening line of Pedro Lima’s routine during the Belgium Brewers Cup final, and it perfectly summed up our journey of collaboration.☕️
Meeting Damien and connecting with Pedro from Team , whom Damien was coaching for the Brewers Cup final, was probably one of my favourite takeaways from
20 days after that first meeting, it became a race against time—adjusting design details to match Pedro’s washed Geisha from Guatemala. Not only did we refine the cup, we also managed to reproduce one of my older designs as a water-collecting tray for the Area Z1 Pedro used during his routine.
Pedro chose our Sensory Cup #1 with a glazed rim. We kept the design features that enhance sweetness while re-curving the rim to better showcase the cleanliness of a washed coffee. I think every designer has their own soft spot, I always feel a little unsatisfied when my design can’t showcase a clean cup. (FYI, I’m currently still in my bright, washed, fruity-floral, tea-like era.🤭)
Congratulations to Pedro, Damien, Team Wide Awake, and the many hands behind this incredible journey—from the producer all the way to the final cup. .be
And thanks again to for documenting the process so beautifully. Watching the footage honestly makes me feel like I’m in a movie!
