Dutch Awearness

21/11/2018

Reincarnation of Military Uniforms Innovation Project at Bright Day!

On the 4th weekend of November, Saturday 24 and Sunday 25, the Ministry of Defense will act as the official partner of the largest tech festival in the Netherlands: Bright Day. (https://www.brightday.nl/)

Bright Day is Bright's annual techfest, the leading tech platform in the Netherlands. Always looking for ingenuity in digital technology, the game changers and the eye openers. For this year, more than 20,000 visitors are expected.

The Defense contribution is positioned under the DEFLAB theme.

DEFLAB is the technologyblog of Defense and is part of the recruitment campaign 'Working at Defense'. One of the innovative contributions of the Ministry of Defense is in collaboration with the organization Dutch Awearness with the project Reincarnation of old military uniforms.

This innovation brings the social and economic benefits of the circular economy to Working at Defense

The project of reincarnation of old military uniforms will be officially launched on 24 November 2018 during the Bright Day in Amsterdam with the presence of LtCol Rob van Arnhem and the founder of Dutch Awearness, Rien Otto.

This project is a pilot to test whether it is possible to recycle the used military uniforms into cliff products which the army can use in their daily work. For this project the Cliff products made were Floor plates and Road plates, which can be used by the army under various conditions for different purposes.

The technology used for the Cliff products represents a very important step in the accomplishment of a fully circular supply and production chain that reduces significantly the environmental impact of the many processes associated with textiles and other products. Therefore, the cooperation between the Military Defense and Ducth Awearness is also representative of the emerging circular economy in our government’s actions and in the most versatile fields.

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Dutch aWEARness is a sustainable textile company, with a focus on workwear, designers and the B2B market. We develop eco-effective innovations and we consult on circular supply chain management. With the help of a strong consortium, we bring relevant parties together, share knowledge and initiate various projects in the field of sustainable textile innovations and the circular economy.

For more information, please check our webpage www.dutchawearness.com or contact Rien Otto and Dutch Awearness at:
Phone: +31 6 83 94 06 77
E-mail: [email protected]

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Three hundred years ago, the textile industry pioneered the mindset and technology that sparked the industrial revolution. The Spinning Jenny and the Jacquard enabled mass-production, automation and efficiency. Today, the textile industry is stuck in an outdated paradigm with unacceptable environmen...

02/10/2018

NEWS RELEASE OCTOBER 2018

Dutch Awearness proudly announces to our community and all fellow colleagues that together with the city of Rotterdam we are taking part at the Innovation Expo 2018!

Dutch Awearness in collaboration with the city of Rotterdam is taking responsibility for the textile waste produced by transforming it into new raw materials. During the event that will occur on 4 October 2018 in Rotterdam (https://innovationexpo2018.nl/en/) we will be showing how Urban Mining and circular economy works.

Every year we throw 124.000.000 kg of clothing away in The Netherlands! If we reuse this we will save 14.880.000.000 liters of water, 8.060.000.000 kg of CO2 and € 868.000.000 of social costs on an annual basis.

Under the motto "Let's beat the mountain", Dutch Awearness and its partners take responsibility for the products we make and use. From 7000 kg of old work clothing and 7000 kg of plastic waste, we have a 14,000 kg of textile and plastic waste that we transform into new raw materials for the city.

At the RDM Submarine Wharf in Rotterdam South Cliff products like picnic tables, park bench and box of flowers made from the waste materials will be exposed. Furthermore, a film about the recycling process production and the environment savings from Cliff will be shown on large screens.

The Innovation Expo 2018 is a sample sheet of the most recent and high-profile developments that the Netherlands has to offer. Dutch Awearness together with the city of Rotterdam will be there to present our solutions to some of the major social challenges to help keeping our country safer.

The Innovation Expo 2018 is open to visitors from 09.00 a.m. until 08.00 p.m. The bustling expo hall (closing at 06.00 p.m.) features a host of interesting and amazing innovations for you to enjoy throughout the day. In addition, you may participate in in-depth substantive sessions. Furthermore, thr...

25/05/2018

Dr. Wayne Visser, Producer of Closing the Loop, models a "Circular Suit" from Dutch Awearness on HRT in Croatia on Wednesday.
The documentary goes to England, Germany, Belgium, USA tv stations etc, Netherlands is an official event at a movie theatre in Amsterdam premiere Netherlands!!



https://www.facebook.com/closingtheloopfilm/videos/185163045647859/

16/05/2018

16/05/2018

Nijmegen is the Green Capital of Europe in 2018! Green Capital Fashion is the project that shows the state of the fashion/textile industry in Nijmegen to the rest of Netherlands, Europe and the whole world! As the local hero of circular economy, Dutch Awearness is actively involved in this project: In the Green Fashion Exhibition at Stevenskerk (18th--29th May), Dutch Awearness will:
1. Present the sustainable workwear & uniforms with chain partners Alsico BTN b.v. Heigo, which include the Infinity Workwear (100% recyclable), shirt made of elephant grass, jeans made from post-consumer materials, etc.
2. Demonstrate how Dutch Awearness closed the loops in textile industry with its circular innovations.

In addition, Dutch Awearness will give a speech at Sustainable Fashion Symposium on 25th May in Stevenskerk.

Let's present the amazing things we have done to the whole world!

See you around in Stevenskerk!

15/05/2018

Preparing for the Green Fashion Exhibition Michele Fucci Frederica Gu! See you in Stevenskerk during 18th--28th May! Green Capital Fashion

06/05/2018

In France, fashion stores might be obliged to donate the unsold clothes to charity rather than throwing them away. NOS interviewed Rien from Dutch Awearness, let's see what his opinion is:

Frankrijk wil modehuizen verplichten om onverkochte kleding cadeau te doen aan liefdadigheidsorganisaties. Dit om vervuiling die ontstaat door de vernietiging van kleding tegengaan. Is dit ook een idee voor Nederland?

13/04/2018

Our workwear and cliff bench were presented, by Wiltec BV at the Safety & Health Work exhibition on 5 and 6 April in Ahoy!

26/02/2018

It was a great interview with PhD Researcher Patricia Garcia from Aston Business School on Friday. Dutch Awearness is happy to be a case study in her research! This time, academy learns from real business practices. Looking forward to her final research outcome. At that time, it will be our companies' turn to learn from the academic research. This is the sharing of knowledge, and this is the core of circular economy!

07/02/2018

The first circular social housing in Netherlands is opened in Nijmegen! DutchaWEARness sponsored the construction workers 100% circular workwear and made a cliff bench for the yard (the bench is made of used plastic and old clothing fibres).

In Nijmegen opent op 30 januari de eerste circulair ingerichte sociale huurwoning van Nederland. De Modelwoning circulaire economie is een sociale huurwoning die is ingericht met circulaire producten en diensten. De woning moet inwoners inspireren en informeren op het gebied van duurzaamheid.

11/01/2018

Mooi project van designers Viktor&Rolf & Zalando!

Grote namen, oogverblindend mooi en nog duurzaam ook.