HOOP Brand Activation

19/03/2026

Spots missed. Sales lost. Insights delayed 👎
That ends soon.

AI shelf scanning is coming.
Get ready to see your shelves like never before 👀

15/01/2026

What better reason than the Relay season?

Our expertise is juggling those big Relays - from the large WW Categories down to those finicky Nut & Bolt Hardware relays.

With NZ wide coverage, our dedicated teams are ready to go.

Whether you need us a little, or a lot -
Hand us your brief and relax.

18/12/2025

As we wrap up the year, HOOP would like to thank our amazing clients and partners for the trust, energy, and collaboration you bring to every project.

It’s been a big year, and we’re grateful to share it with you. Wishing you and your families a very Merry Christmas and a bright year ahead. 🎄

18/12/2025

As we wrap up the year, HOOP would like to thank our amazing clients and partners for the trust, energy, and collaboration you bring to every project.

It’s been a big year, and we’re grateful to share it with you. Wishing you and your families a very Merry Christmas and a bright year ahead. 🎄

07/12/2025

Here at HOOP we are privileged to help charities such as Foster Hope - Auckland with this years Christmas drive.

We are deeply grateful to HOOP Brand Activation for your thoughtful and generous contribution to our Christmas Drive. The toys you donated will bring genuine happiness to children who often face uncertainty and change. Your support helps us show them that they are valued, remembered, especially this time of year. Thank you for bringing light, comfort and a bit of Christmas magic into their lives. Your kindness will be felt well beyond the holiday season.

04/12/2025

Last week the HOOP team travelled to to join over 2,000 volunteers pack and prepare Christmas Boxes to thousands of Kiwi families living in hardship.

We are proud of our team’s engagement and enthusiasm which didn’t go unnoticed, contributing to over 7,000 boxes containing food essentials and Christmas treats.

It was hot and sweaty but incredibly rewarding!

Thanks and for having us, we will be back next year! 🎄

29/07/2025

It’s Arrived – HOOP Sales Agency

NZ’s first fully integrated retail activation agency, purpose-built for the realities of modern supermarket and retail trading.

We’re going full circle – along side our established Warehousing & Logistics, Co-Packing and trusted Field Services.

Check us out on the link below:
https://supermarketnews.co.nz/news/data-driven-sales-solution-for-the-modern-grocery-landscape/

Sound good?
Let’s chat.

27/07/2025

We are so excited to have Ben on board to launch our Sales Agency!

HOOP, New Zealand's first fully integrated retail activation agency, has welcomed Ben Whitley, former CEO of Edwards and Co, as National Sales Manager.

30/06/2025

04.08.25: The game changes

Introducing HOOP Sales Agency — New Zealand’s first in-house end-to-end retail solution, built to drive real growth for ambitious brands.

From strategy to shelf, we’ve got you covered.

Sound good? Let’s chat.

23/04/2025

Giving back never felt so good 🧡

This April, our team came together to support causes close to our hearts. As part of our community initiative, everyone had the chance to choose a charity they’re passionate about—and we rolled up our sleeves to make a difference!

✨ Serving breakfast at Auckland City Mission

🌊 Cleaning up the shores of Te Atatū

🐾 Sorting donations at the SPCA Op Shop

We’re proud to support the incredible work these organisations do—and even prouder of our team for showing up with heart and hustle.

16/04/2025

Foodstuffs Emerge is back!

Entries are now open for Foodstuffs Emerge - a national competition that will see the category winners get priceless support from Industry leaders and Foodstuffs mentors.

Last year we were lucky to partner with Fuller Oats and Firebird to help bring them to the shelves with our unrivalled Merchandising services.

Are you ready to launch your brand into the Foodstuffs network?

Check out how to enter below
https://www.newworld.co.nz/who-we-are/foodstuffs-emerge