LELA JACOBS

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LELA JACOBS

The label values high quality fabrics, locally well-made garments, accessories and unique exploratory thinking.

Shop - www.thekeep.co.nz

NZ based fashion designer Lela Jacobs' inspiration comes from the personal rather than the public domain, creating timeless garments, each with a story. The designs intend to be thought provoking, versatile and highly wearable through inquisitive, challenging, technical pattern making and experimental silhouettes. These are executed in luxurious and high-end fabrics valu

ed for their quality, finish and durability throughout the garment life cycle. This is evident from the selection of opulent natural materials such as silks, cottons, leather, bamboo, linen and merino. Supporting the local economy is an integral part of the brands values favoring local manufacturers, hand knitters and collaborations with craft-persons and artisans. The brand is growing rapidly with a strong list of exclusive stockists nationwide. It currently holds several international accounts and is ready to respond to increasing offshore attention from buyers and media alike. Inspirational influences include a multitude of cross cultural references and collaborations with local and international artists from a diverse range of mediums. The brand values its relationships with established and emerging creatives, and enjoys nurturing and supporting their talents through recognition, mentoring and collaboration.

16/06/2026

The U Arms.

For those moments when a sweater feels like too much and warmth feels necessary.

Possum, silk, and merino.

Soft.
Light.
Ridiculously comforting.

LJ Possum

10/06/2026

The U Duster.

Generous.
Weightless.
Unapologetically luxurious.

Crafted from possum, silk, and merino, it holds warmth close while remaining impossibly light.

A piece designed not for occasions, but for living in.

Black.
Lavender.
Natural.
Azure.

LJ Possum

08/06/2026

Lollies.

Soft structure.
Painted by hand.

Each piece carries its own markings — part garment, part memory, part daydream.

LJ Lollies.

Neck piece by

03/06/2026

Lollies.

The collection moves between strength and playfulness — part daydream, part protection.

Images captured by

&

30/05/2026

Black init.

The colour of certainty.
The colour of not having to think twice.

A long coat.
A soft dress.
A scarf that becomes a blanket.
Gloves, hats, layers, and all the small rituals that arrive with winter.

Possum, silk, and merino in their darkest mood.

Because some things never need reinventing.

Black init.

Lela Jacobs.

27/05/2026

A softness settles in.

Lavender layers.
Featherlight warmth designed to move gently through the season ahead.

U Possum.

23/05/2026

Winter forms.
Soft structure, exaggerated proportion, and the quiet drama of black.

U Possum new arrivals online &

19/05/2026

Heads up.

A new arrival of possum hoods, gloves, and winter layers — soft warmth for colder days ahead.

Light to wear, easy to live in, and quietly comforting in all the right ways.

LJ Possum.

Archive images from .studio with

13/05/2026

Terracotta silk.
Soft armour.

The Lollies collection in burnished earth tones — somewhere between clay, caramel, and late afternoon light.

LJ Lollies.

11/05/2026

Soft structure.
Playful proportion.

The Lollies collection explores silhouette through lightness — crumpled silk, softened tailoring, and unexpected shape. Pieces that hold form, then fall away from the body.

There’s a sense of dressing up here, but with ease.
A little theatre. A little irreverence.

LJ Lollies.

Address

504 Karangahape Road
Auckland
1010

Website

http://www.thekeep.co.nz/

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