Tuesday Label

Tuesday Label A premium, NZ boutique fashion brand known for our elevated everyday dresses & affordable luxury. Shop worldwide online or in-store at 170 Ponsonby Road. x
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https://www.tuesdaylabel.com Every woman understands the power of a great dress: when we look good, we feel good. So who says we shouldn’t be able to feel that way every day? Not to save up our best for parties and weddings but to wear nice things ALL the time - to feel good ALL the time! To walk the dog, to attend a meeting, to be at home with the kids, to do the shopping... it shouldn't matter.

With Tuesday Label, my desire is to transcend night and day, summer and winter, work and play - to create a versatile wardrobe that works wherever we go, so we can feel good wherever we go. The same dress can be worn with heels to work, with boots for date-night, with sneakers on the weekend, with sandals on holiday. I want to throw out the window the traditional limitations that hold us back, and rise above the labels we unwittingly give ourselves: student; career woman; wife; mum; grandmother... And say, you deserve to feel good - wear the pretty dress! So I design Tuesday Label to be centred around great dresses. Different shapes for different bodies, but each style is consistently feminine. From the fabrics to the colour, feeling good is at the heart of every design. I have lived and breathed fashion my whole life. I grew up in a small rural town surrounded by my large, blended family and menagerie of animals. I worked in my parents’ clothing manufacturing business after school, in the holidays, and through out university. I literally learnt from the ground up - I swept the floors, drove the delivery van, and burnt myself on the presses. My heart-felt love for fashion has grown a career spanning 20 years, buying and presenting ranges to major chain stores, managing large production runs and sourcing international brands for independent boutiques. So now, as I present to you my own small considered range, I know that the real difference is in how it makes you FEEL. Tuesday Label is for the soft-hearted and the strong-minded. For women to feel beautiful, EVERY DAY. Because wearing nice things is a part of our daily self-care.

The Jasper Vest, as seen on 💗 Available in our divine angora wool blend, in the cutest pink & white cable knit colourwa...
05/06/2026

The Jasper Vest, as seen on 💗 Available in our divine angora wool blend, in the cutest pink & white cable knit colourways.

Shop the looks online now via the link in bio x

📸:

Denim’s favourite new plus one, the Lawn Top 🥂 Crafted from lightweight 100% cotton voile & featuring delicate feminine ...
04/06/2026

Denim’s favourite new plus one, the Lawn Top 🥂 Crafted from lightweight 100% cotton voile & featuring delicate feminine detailing. She’s the top you’ll reach for on workdays & weekends alike.

See more details via the link in the comments x

Our cosy-chic cable knit, in the new blush colourway 💗 Crafted from the softest angora wool blend, there’s only a handfu...
03/06/2026

Our cosy-chic cable knit, in the new blush colourway 💗 Crafted from the softest angora wool blend, there’s only a handful left!!

Shop the Morgan Jumper NOW via the link in the comments x

Hello Houndstooth 🤎 It’s the perfectly polished print, now available in our favourite Fox Coat. The mini chocolate check...
03/06/2026

Hello Houndstooth 🤎 It’s the perfectly polished print, now available in our favourite Fox Coat. The mini chocolate check is a subtle statement & so easily paired with denim, as seen on Biddie.

See the link to shop in the comments! x

02/06/2026

Winter has officially arrived! ☃️ Don’t miss your final moment to shop 15% off our curated selection of outerwear, knitwear & layering pieces in The Winter Edit.

Apply code WINTER15 at checkout before it expires at midnight tonight! x

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winter style, layering pieces, winter fashion, Pinterest aesthetic, outfit styling, nz weather, ootd

Winter has officially arrived… & with it, 15% off our curated selection of outerwear, knitwear & layering pieces ☃️🩵 Use...
01/06/2026

Winter has officially arrived… & with it, 15% off our curated selection of outerwear, knitwear & layering pieces ☃️🩵 Use code WINTER15 at checkout before it expires soon!

See the link to shop The Winter Edit in the comments x

Crowned our best winter styles, your long weekend access to 15% off our curated selection of outerwear, knitwear, & laye...
31/05/2026

Crowned our best winter styles, your long weekend access to 15% off our curated selection of outerwear, knitwear, & layering pieces ends soon! 👑

Shop The Winter Edit via the link in bio, with code WINTER15 at checkout x

We are open from 10am to 3pm tomorrow, at 170 Ponsonby Rd ♥️

Crowned our best winter styles, your long weekend access to 15% off our curated selection of outerwear, knitwear, & laye...
31/05/2026

Crowned our best winter styles, your long weekend access to 15% off our curated selection of outerwear, knitwear, & layering pieces ends soon! 💖

Shop the styles, as seen on Biddie (& more!) via the link in the comments, with code WINTER15 at checkout x

29/05/2026

Crowned our best winter styles, your long weekend access to 15% off our curated selection of outerwear, knitwear, & layering pieces is here! ☃️

Apply code WINTER15 at checkout to items in The Winter Edit. For a limited time only! x

Cool days call for cooler outfits ☃️ To welcome Winter’s offical arrival this long weekend, we’ve curated a seasonal sel...
29/05/2026

Cool days call for cooler outfits ☃️ To welcome Winter’s offical arrival this long weekend, we’ve curated a seasonal selection of outerwear, knitwear, & everything you need to stay warm, layered & effortlessly styled.

Enjoy 15% off The Winter Edit with code WINTER15 at checkout. See the link to shop in the comments, for a limited time only! x

Address

170 Ponsonby Road, Ponsonby
Auckland
1011

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 10am - 5pm

Telephone

+6421428105

Website

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