Tuesday Label

Tuesday Label A premium, NZ boutique fashion brand known for our elevated everyday dresses & affordable luxury. Shop worldwide online or in-store at 170 Ponsonby Road. x

https://www.tuesdaylabel.com Every woman understands the power of a great dress: when we look good, we feel good. So who says we shouldn’t be able to feel that way every day? Not to save up our best for parties and weddings but to wear nice things ALL the time - to feel good ALL the time! To walk the dog, to attend a meeting, to be at home with the kids, to do the shopping... it shouldn't matter.

With Tuesday Label, my desire is to transcend night and day, summer and winter, work and play - to create a versatile wardrobe that works wherever we go, so we can feel good wherever we go. The same dress can be worn with heels to work, with boots for date-night, with sneakers on the weekend, with sandals on holiday. I want to throw out the window the traditional limitations that hold us back, and rise above the labels we unwittingly give ourselves: student; career woman; wife; mum; grandmother... And say, you deserve to feel good - wear the pretty dress! So I design Tuesday Label to be centred around great dresses. Different shapes for different bodies, but each style is consistently feminine. From the fabrics to the colour, feeling good is at the heart of every design. I have lived and breathed fashion my whole life. I grew up in a small rural town surrounded by my large, blended family and menagerie of animals. I worked in my parents’ clothing manufacturing business after school, in the holidays, and through out university. I literally learnt from the ground up - I swept the floors, drove the delivery van, and burnt myself on the presses. My heart-felt love for fashion has grown a career spanning 20 years, buying and presenting ranges to major chain stores, managing large production runs and sourcing international brands for independent boutiques. So now, as I present to you my own small considered range, I know that the real difference is in how it makes you FEEL. Tuesday Label is for the soft-hearted and the strong-minded. For women to feel beautiful, EVERY DAY. Because wearing nice things is a part of our daily self-care.

Your favourite shirt, with a little more personality 🤎 Our Fortune Shirt is here in our brand new Choc Geo print.Shop in...
27/08/2026

Your favourite shirt, with a little more personality 🤎 Our Fortune Shirt is here in our brand new Choc Geo print.

Shop in-store and online now x

♥️ NOW LIVE ♥️ Shop Spellbound, Chapter One via the link in the comments. Released in limited quantities, hurry to secur...
21/08/2026

♥️ NOW LIVE ♥️ Shop Spellbound, Chapter One via the link in the comments. Released in limited quantities, hurry to secure your size now! Enjoy free shipping on orders over $150, Afterpay available! x

21/08/2026

Spellbound, Chapter One is here ✨

Spellbound, our Spring/Summer 2026 collection, is inspired by the instinctive pull towards something before you can quite explain why.

Soft neutrals and earthy tones meet saturated colour, bold geometrics and our signature paisleys and florals. Relaxed tailoring, crisp shirting and modern utility bring structure to fluid dresses, sweeping skirts and romantic embroidery.

In line with our commitment to thoughtful production, Spellbound is released in limited quantities. Available in-store & online now via the link in bio ♥️

One more sleep until Spellbound, Chapter One 🤍We can't wait to share it with you ✨Launching tomorrow, Friday 21st August...
20/08/2026

One more sleep until Spellbound, Chapter One 🤍

We can't wait to share it with you ✨
Launching tomorrow, Friday 21st August at 1pm
See you there x

The final styles have just been added to our Countryside Archive Sale ♥️Don't miss out, shop via the link in bio x
18/08/2026

The final styles have just been added to our Countryside Archive Sale ♥️

Don't miss out, shop via the link in bio x

17/08/2026

NEW. IS. COMING. Preview your exclusive introduction to the season ahead via the link in bio 💌

SPELLBOUND, Chapter One

Arriving soon x

NEW. IS. COMING. ✨SPELLBOUND Chapter One, coming soon x
15/08/2026

NEW. IS. COMING. ✨

SPELLBOUND Chapter One, coming soon x

14/08/2026

✨ Giveaway Extended ✨

Who wants free tickets to NZFW? 💖
We've got 2 double passes to give away to our runway show presented by !
The show is at 1pm on Friday 21st August in Auckland at Shed 10.
The winners will also receive bespoke TUESDAY goody bags.

How to enter:
✨ Spend $100 or more in-store or online

Good luck 🤍 We'll be drawing the lucky winners next week x

Style tip: Add a pop of colour with your accessories 💚
12/08/2026

Style tip: Add a pop of colour with your accessories 💚

Address

170 Ponsonby Road, Ponsonby
Auckland
1011

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 10am - 5pm

Telephone

+6421428105

Website

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