I Love Ugly

I Love Ugly Quality Goods for the Independent Mind. http://www.iloveugly.com
(4530)

17/06/2026

Tomorrow, we release our brand new 31-piece Active Collection.
Designed to layer in. To keep you warm. To lift in. To run in. To explore in.

And, in our opinion, the best-looking activewear on the market.
Any purchase of Activewear gets you in the draw to win a $4,000

Active prize pack, including:
Garmin Fenix 8 Pro
Apple AirPods
ASICS Superblast 3 Shoes
$1,000 Active Voucher

Stay tuned, and sign up to our mailer to be first in the loop.
I Love Ugly

15/06/2026

New pants just dropped! Cullen takes you through his favourites.

14/06/2026

Who said double denim doesn’t work?

12/06/2026

Cullen shows off how he wears our new Faux Leather Dayton Jacket and our new Edgar Wide Denim in Vintage Blue.

11/06/2026

The latest outerwear collection has arrived.

Introducing the Faux Leather Dayton Jacket alongside two new colourways of the Field Denim Jacket.

Built for the colder months with considered detailing, durable fabrication and easy layering in mind.

Available now.

10/06/2026

Turns out the pant all the haters said nobody would wear, were very wearable. Sold out the first time. Vermont Pant relaunch is now live online and in stores.

09/06/2026

The most complained about pant we’ve ever made. Back by unpopular demand.
You hated them. So we made more.

Available tonight 7pm NZT / 5pm AEST.

09/06/2026

Last time we released these, the comments were pretty brutal. People called them ridiculous, ugly, unwearable. Then they sold out. So we made more. Restocking tomorrow night. Sign up to our mailer to be the first to know.

Our latest knitwear collection introduces a considered range of winter essentials, from textured sweaters and knitted po...
03/06/2026

Our latest knitwear collection introduces a considered range of winter essentials, from textured sweaters and knitted polos to relaxed hooded silhouettes. Pieces designed to provide warmth without sacrificing ease, and to be worn often throughout the season ahead.

Available now.

Address

2-8 Osborne Street
Auckland
1023

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