11/11/2025
🎗️ Hope for Hugo - earrings for a great cause 💛
https://sonzjewellery.co.nz/pages/hope-for-hugo
Many of you already know Hugo, our amazing 11-year-old neighbour from Beachlands who’s been fighting a rare and aggressive childhood cancer. After exhausting every treatment available in New Zealand, Hugo’s best hope now lies in a CAR T-cell therapy trial in the United States.
The treatment itself is free, but getting there isn’t. His family need around $500,000 NZD upfront to cover travel, hospital, and living costs. Thanks to the incredible community around Hugo, $400,000 has already been raised, and now we’re making a big push to help close the gap and continue to help the Donaldson's after they've secured the treatment.
We’ve created three dedicated earring designs where 100% of profits go directly to Hugo’s family, and we’re also donating 10% of any other items bought at the same time as a Hugo design.
You know the deal: like, follow & share so we can raise as much awareness as possible.