Taranaki Hardcore

Taranaki Hardcore Taranaki proud since 1996. It's the feeling of home. Over the next 12 years the brand grew and so did its diversity.
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In 1997 Nigel & Trish Dwyer came up with the idea to create a brand that would represent everyone who lived in Taranaki "Taranaki Hardcore". After being in the surf industry for over 30 years it had to not just be seen as a surf label but to be a label of the people an identity for all of us. It became a sense of pride bringing people together and to show outside communities how great Taranaki is

with its majestic mountain great beaches, parks and the walkway. The brand says everything about the Taranaki Hardcore lifestyle bringing us a lot of recognition from people nationally and internationally. We now supply everything from work wear to w**e glasses to apparel for all ages and much more. We supply sports teams with playing strips and off field uniforms from rugby league through to darts. We also sponsor many professional athletes such as Isaac Luke, Clark Elice, Lisa Tamati and many other well know Taranaki sportsman. Taranaki Hardcore has been a major supporter and sponsor of motor sport, surf lifesaving, boxing, golf and many major events. Taranaki people are proud to be from such a great province with so much to offer that's why people who travel out of the area love to take a bit of home with them and what better to take than Taranaki Hardcore!. We are a locally owned family business that's been retailing for over 40 years and we are 100% Taranaki proud. We love your feed back and are always keen to find new areas to grow in. So feel free to email the friendly staff at [email protected] or give us a call on (06) 7581757 or just drop on in.

The answer is Sunday. What’s the question? Happy Fathers day to all the hardcore dads out there.
05/09/2026

The answer is Sunday. What’s the question?
Happy Fathers day to all the hardcore dads out there.

Forgot to sort Dad? We’ve got you. 👀We’re open tomorrow 9:30am–3pm for those last-minute Father’s Day missions 🫡
04/09/2026

Forgot to sort Dad? We’ve got you. 👀

We’re open tomorrow 9:30am–3pm for those last-minute Father’s Day missions 🫡

Hugh keeping good company in Te Kuiti 🏔️🤙[📸 - Hugh Menzies]
03/09/2026

Hugh keeping good company in Te Kuiti 🏔️🤙

[📸 - Hugh Menzies]

02/09/2026

A few of our favourite things. Come in store and check them out!

NOBODY PANIC... but it’s Father’s Day this sunday !!We understand this may come as a surprise to some of you. Perhaps yo...
31/08/2026

NOBODY PANIC... but it’s Father’s Day this sunday !!

We understand this may come as a surprise to some of you.

Perhaps you’ve been busy. Perhaps you’ve simply lost track of the days.

We’re not here to judge. What we are here to do is help.

FREE SHIPPING TODAY ONLY 🫡

So if you’ve been meaning to sort Dad out, consider this your sign. No code needed. Offer ends at midnight!

Father’s Day is coming up, and there’s nothing dads love more than a round with their kids 😉The 19th x Taranaki Hardcore...
31/08/2026

Father’s Day is coming up, and there’s nothing dads love more than a round with their kids 😉

The 19th x Taranaki Hardcore are giving one lucky winner an hour in the Signature Suite, plus a polo and cap to kit dad out.

To enter:
👉 Follow The 19th | Golf Sim Bar NZ and Taranaki Hardcore
👉 Tag a dad who needs a golf day

Winner announced Friday. Good luck 🍀

Thirsty? Our 1L vacuum-insulated stainless steel drink bottle is built to keep your drinks cold and your hydration sorte...
26/08/2026

Thirsty? Our 1L vacuum-insulated stainless steel drink bottle is built to keep your drinks cold and your hydration sorted.

What colour are you picking up?

Made for muddy tyres, fresh air and everything in between 🙌
24/08/2026

Made for muddy tyres, fresh air and everything in between 🙌

It’s in our DNA 🫶
21/08/2026

It’s in our DNA 🫶

Address

454 Devon Street East
New Plymouth
4312

Opening Hours

Monday 9:30am - 4:30pm
Tuesday 9:30am - 4:30pm
Wednesday 9:30am - 4:30pm
Thursday 9:30am - 4:30pm
Friday 9:30am - 4:30pm
Saturday 9:30am - 3pm

Telephone

06 758 1757

Website

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