The Wool Company

The Wool Company New Zealand made merino and merino possum clothing and yarns. www.thewoolcompany.co.nz

05/06/2026

Scarlet ❤️
Bold, warm and full of personality. Discover how we've styled this beautiful shade with some of our favourite accessories from accross the collection. Which combination is your favourite ?

Throwback Thursday ✨The Utiku Jacket a favourite then, and still a favourite now.Looking back through our old catalogues...
03/06/2026

Throwback Thursday ✨

The Utiku Jacket a favourite then, and still a favourite now.

Looking back through our old catalogues, it's clear the Utiku Jacket has stood the test of time. Over the years it has appeared in many different colours, but one thing has never changed, its popularity.

Designed right here at The Wool Company and named after our home village of Utiku, this jacket was created to be your go-anywhere winter companion. Made from a luxurious blend of possum, superfine merino and silk, it's lightweight, warm, and proudly made in New Zealand.

From country roads to city streets, the Utiku Jacket has been keeping people warm for years. Do you remember your first one?

02/06/2026

There’s something about a really good cardigan.

The kind you throw on with denim, layer under a jacket, pair with a favourite dress, or drape over your shoulders as you head out the door.

Crafted from a luxurious blend of superfine merino, possum and silk, our Classic Crew Cardigan is soft, lightweight, beautifully warm and designed to be worn season after season.

Shown here in the ‘Scarlet’ and available in a range of colours. There’s a shade for every wardrobe.

The kind of piece you’ll reach for far more often than you expect, because we all need a really good cardigan in our lives - or 5!

A colour that never tries too hard.Soft, feminine and endlessly wearable, Lily brings a gentle warmth to winter dressing...
29/05/2026

A colour that never tries too hard.

Soft, feminine and endlessly wearable, Lily brings a gentle warmth to winter dressing. This romantic dusty rose pairs beautifully with classic neutrals like Winter White, Sand and Natural, while adding a subtle touch of colour that feels timeless rather than trend-driven.

Layer it through knitwear, accessories and everyday essentials for effortless style and warmth all season long.

Lily NZMade TimelessStyle WoolFashion WinterWardrobe

King’s Birthday hours for the long weekend ☁️We’ll be open Monday from 10am – 4pm.Pop in and explore our range of New Ze...
28/05/2026

King’s Birthday hours for the long weekend ☁️
We’ll be open Monday from 10am – 4pm.

Pop in and explore our range of New Zealand made merino and possum knitwear, crafted for the colder months ahead.

Some pieces end up on the back of a chair. Others get worn on repeat. 🙋🏼‍♀️The Merino Drape Neck Sweater is definitely t...
27/05/2026

Some pieces end up on the back of a chair. Others get worn on repeat. 🙋🏼‍♀️

The Merino Drape Neck Sweater is definitely the second kind.

Made from 100% superfine merino, with a soft drape neck, lightweight feel and easy fit, this is one of those pieces that works quietly with everything.

Proudly made in New Zealand using 19.5 micron merino yarn for incredible softness. 🤍

22/05/2026

After years of welcoming customers through our doors, it was time for a refresh 🔨

The old sign comes down, the new one goes up… and we think it suits us pretty well.

Come and see us next time you’re passing through Taihape.

The Shadow Crew Sweater 🤍This lovely number features a relaxed crew neckline with wide shadow detailing and side splits....
19/05/2026

The Shadow Crew Sweater 🤍

This lovely number features a relaxed crew neckline with wide shadow detailing and side splits.

Crafted in a luxurious blend of 20% Possum, 70% Superfine Merino and 10% Silk for warmth without weight.

Soft, breathable and made to be worn on repeat. Available in a range of beautiful colourways to suit every wardrobe.

Proudly made in New Zealand. Link in comments.

Naturals 🌾A wardrobe built on natural tones never dates. Soft creams, warm browns and timeless neutrals made to layer, m...
15/05/2026

Naturals 🌾

A wardrobe built on natural tones never dates. Soft creams, warm browns and timeless neutrals made to layer, mix and wear on repeat.

Pair with denim. Pair with white. Pair with everything. The kind of pieces you reach for year after year.

Shop all Naturals via the link in the comments.

12/05/2026

Some pieces just have that feeling.

Soft against the skin, light to wear and beautifully warm, our Wrap Neck Sweater is crafted in New Zealand from a luxurious blend of possum, superfine merino and silk.

A refined twist on the classic turtle neck, its unique crossover wrap neck creates a softer, more relaxed silhouette while still feeling cosy and elegant.

The texture of this sweater catches the light beautifully and it is one of those effortless pieces you’ll reach for all winter long 🤍

Address

65 Torea Street
Utiku
4794

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm
Saturday 10am - 4pm
Sunday 10am - 4pm

Telephone

+6463881564

Website

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