Of Hers

Contemporary womenswear designed in Christchurch, New Zealand.

19/08/2026

Some mornings, you’re exhausted.
Some mornings, you’re overwhelmed.

You stand in front of a wardrobe that’s full... and somehow, you still feel like you have nothing to wear.

That’s where the Rachael Fitted Cardigan began.

We wanted to create the piece that gives you one less decision to make. The one you reach for when time is short, plans change, or you simply want to feel put together without having to think too hard.

Crafted from 100% super-soft merino wool with a softly fitted silhouette, subtle balloon sleeves and our signature gold buttons, it’s designed to do the heavy lifting for you.

Those gold buttons weren’t just chosen because they’re beautiful. They were designed to do part of the styling for you. They become the jewellery, the statement, the finishing touch, so on the days you don’t have time to think about accessories, you don’t need to.

Wear it buttoned as a knit top. Layer it over silk. Pair it with tailored trousers or lived-in denim. However your day unfolds, it’s the piece that always works.

Because some days call for a five-minute outfit that still turns heads.

Every OF HERS piece begins with purpose.

Effortless. Enduring. Hers.

12/08/2026

Afterpay Day is here❤️
For four days only, enjoy 25% off site wide.
Use code AFTERPAYDAY25 at checkout.
Valid from 13-16 August only.

11/08/2026

Gorgeous Caitlin O’Sullivan Doyle in her Catch Up Crew, in Toast.

An effortless everyday essential, made for slow mornings and everything in between.

Already sold out in L — discover yours before they’re gone.

05/08/2026

When Georgie and I first began dreaming about OF HERS, we always imagined seeing our pieces hanging in a beautiful store one day.

Today, that dream becomes reality.

We’re incredibly proud to be partnering with 47 Frocks for the month of August as the very first place you can experience the OF HERS collection in person.

This partnership feels especially meaningful. Wanaka has long been a second home for Georgie, so seeing OF HERS find a home here feels incredibly special.

To Brydon and the entire team at 47 Frocks, thank you for believing in a small New Zealand brand. Your support means more than you’ll ever know.

Perhaps the part we’re most excited about is that this has come directly from listening to you.

So many of you have told us you’d love the opportunity to touch the knitwear, experience the fibres and try the pieces on before purchasing.

So this is our answer.

If you’re in Wanaka this August, we’d love you to pop in, explore the collection and say hello to the wonderful team at 47 Frocks.

And if you do, we’d love to hear what you think.

Every conversation, every piece of feedback and every story helps shape where OF HERS goes next. As a small brand, that’s something we’ll never take for granted.

Here’s to the next chapter.

Effortless. Enduring. Hers.

04/08/2026

Beck Wadsworth in our Catch Up Crew.😍

Crafted from a luxurious blend of 70% merino wool and 30% A-grade cashmere.

Buttery soft.
Beautifully warm.
Designed to be lived in.

Cosy enough to stay in.
Elevated enough to step out.

The piece you’ll find yourself reaching for on repeat.

Our bestselling Catch up Crew is now running low in selected sizes.

Effortless. Enduring. Hers.

23/07/2026

Julia was born from a change in life.

Before becoming mums, we were denim, a T-shirt and a blazer kind of women. It was our uniform.
Polished, effortless and easy.

Then life changed.

Daycare drop-offs replaced morning meetings. Our days became fuller, more unpredictable, and somehow even busier. We still wanted to feel put together, but a structured blazer no longer made sense for the life we were living.

So we designed the piece we couldn’t find.

The Julia Cardigan.

Crafted in a double-knit construction with the weight and warmth of a light jacket, it’s designed to throw effortlessly over a simple tee while instantly elevating your outfit. The wide sleeves and refined silhouette make it feel elevated rather than ordinary.

Behind every OF HERS piece is a reason it exists.

Effortless. Enduring. Hers.

22/07/2026

Where detail leads. The Rachael Fitted Cardigan.

100% supersoft merino wool, gold buttons, that little balloon sleeve.

She’s the piece you reach for when you have nothing to wear and she always saves you.

16/07/2026

Worn by HER.

Stunner Sophie Langridge in our Julia Wide Sleeve Cardigan. Three looks, endless versatility. ❤️

15/07/2026

The Catch Up Crew was the easiest piece in our collection to design.
Not because we rushed it, but because we knew exactly what we were searching for.

A crew knit with a modern boxy silhouette and a considered slightly cropped length that feels balanced with everything, from relaxed denim to tailored trousers.

Crafted from our signature blend of 70% merino wool and 30% A-grade cashmere, it’s beautifully soft, naturally warm, and designed to be worn on repeat.

The piece that becomes part of your everyday.

Behind every OF HERS piece is a reason it exists.
Effortless. Enduring. Hers.

14/07/2026

Founder Diaries.

A monthly edit of our latest learnings & pivots behind building Of Hers.

Rachael & Georgie x

Address

Wanaka

Website

http://www.ofhers.co.nz/

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