UsedFULLY World

UsedFULLY World Cleantech company using smart science to turn used textiles & clothing into high performing products for industry

The world’s clothing system is simply no longer working, annual clothing production is over 100 billion units and only a tiny fraction of these clothes are ever recycled. Over 80% of the world’s water is contaminated with micro plastics – 30% of which comes from clothing. The clothing and textile industry creates more green-house gases than global shipping and aviation combined. Although it takes

3 years of a person's drinking water to make a single cotton t-shirt, most clothing ends up in landfill releasing over 3 times its weight in green-house gases as it decomposes. Meanwhile virgin resources continue to be extracted to feed the industry. To find out more we invite you to visit our website usedfully.com

Huge kudos to Auckland Council   & University of Auckland for New Zealand’s very first Cleantech expo yesterday. What a ...
22/04/2026

Huge kudos to Auckland Council & University of Auckland for New Zealand’s very first Cleantech expo yesterday.

What a great event, the place was pumping with a continous stream of people. We had so many good conversation that I talked myself horse!

Thanks everyone who stopped by for your genuine interest and offers to support as we scale.

Special thanks to Maile Giffin and team for going above & beyond and creating such a brilliant event 🙌

There’s a lot of curiosity - and a few myths - about recycled fibres in roads & construction. Over the next month, our C...
09/03/2026

There’s a lot of curiosity - and a few myths - about recycled fibres in roads & construction. Over the next month, our Chief Scientist Dr Steve Bagshaw will be answering your questions about performance, standards & specifications four our recycled textile fibre additive StrengthTex*

Drop your questions in the comments so we can build our Q&A around what matters most to you

Questions

From the lab to the street, we’re proud to be working with partners like Wellington City Council, NZ Transport Agency Wa...
05/03/2026

From the lab to the street, we’re proud to be working with partners like Wellington City Council, NZ Transport Agency Waka Kotahi WSP in New Zealand Bioeconomy Science Institute and Fulton Hogan to trial StrengthTex on New Zealand roads.

Together we are proving that recycled fibres can replace imported materials and help decarbonise transport infrastructure.

If your organisation is interested in more resilient, lower carbon riads, send us a message.


# Innovation

From the lab to the street, we’re proud to be working with partners like Wellington City Council, NZ Transport Agency Wa...
05/03/2026

From the lab to the street, we’re proud to be working with partners like Wellington City Council, NZ Transport Agency Waka Kotahi WSP in New Zealand Science Institute and Fulton Hogan to trial StrengthTex on New Zealand roads.

Together we are proving that recycled fibres can replace imported materials and help decarbonise transport infrastructure.

If your organisation is interested in more resilient, lower carbon riads, send us a message.


# Innovation

24/02/2026

Textiles don’t have to end up in landfill. They can end up under your wheels 🚴‍♂️

StrengthTex* replaces imported cellulose in asphalt mixes with local recycled textiles, improving technical performance and durability. That means better roads, less waste and improved regional resilience.

Tag a civil engineer who needs to see this.

We started UsedFULLY with a simple idea: textiles are too resource intensive to waste. Today that idea is on our roads (...
24/02/2026

We started UsedFULLY with a simple idea: textiles are too resource intensive to waste. Today that idea is on our roads (amongst other places). Our StrengthTex recycled fibre additive has been demonstrated on inner city roading, replacing high carbon imported new cellulose with local recyled textile fibres. Saving about 1,800 tonnes C02e for each tonne of product.

Reducing landfill, cutting emissions and proving that circular solutions can outperform the status quo.

Follow our journey as we displace carbon intensive industrial products with low carbon, performance alternatives.

From used workwear and unwanted textiles to high performance infrastructure. StrengthTex Premium is manufactured from en...
24/02/2026

From used workwear and unwanted textiles to high performance infrastructure. StrengthTex Premium is manufactured from end-of-use textiles using our break-through, chemical free process that preserves fibre performance while slashing carbon emissions. The result: fibre enhanced performance materials for construction and industrial applications.

Save this post to show your next project team what circular materials can do.

♻️

Hot off the press and smelling like your Mum’s ironing!For a while we have been wanting to extend our construction produ...
15/12/2025

Hot off the press and smelling like your Mum’s ironing!

For a while we have been wanting to extend our construction products to include MDF. Displacing virgin timber with recycled textile fibres.

Last week we nailed it - introducing 🥳
Medium density cotton fibre board (MDCF)

Hats off to our own Dr Stephen Bagshaw 🎩

&D

Big textile circular milestone alert 🌏♻️UsedFULLY® now offers commercial processing of unwanted textiles and clothing — ...
12/12/2025

Big textile circular milestone alert 🌏♻️
UsedFULLY® now offers commercial processing of unwanted textiles and clothing — right here in Aotearoa. Our new Auckland facility is up and running with an initial capacity of up to 3 tonnes per week, with more capacity to come as demand grows. This is a world-first, solvent-free process that transforms unwanted textiles into high-performance products, replacing carbon-intensive virgin materials and unlocking new value from used fibres.​

Our recycled textile products are already supporting:

Construction – replacing high-carbon materials with recycled fibre products
Protective coatings – boosting performance while lowering impacts
Roading – innovative asphalt modifiers helping to decarbonise infrastructure​
Independent Life Cycle Analysis shows our process generates just 156 kg CO₂e per tonne processed, compared with around 6.4 tonnes CO₂e for typical chemical recycling methods – driving serious emissions reductions across multiple sectors. (Keen to dig into the data? Ask us for the LCA.)​
With only two existing used textile processors in Aotearoa (Textile Products and Terra Lana)creating down-cycled products, the market urgently needs new, large-scale pathways for the volume of textile waste being generated. Our science-based approach opens industrial markets for textile waste, scaling up landfill diversion and creating transparent, reliable end-of-use pathways that complement the systems already in place.​

Access to these breakthrough circular solutions is available through membership in the Textile Reuse Programme. Membership now includes the processing of textile waste, with capacity to scale as product sales grow. 💚Thank you to all those business who have supported this system change — together we’re building real, measurable change for business, our industry, and Aotearoa.

24/11/2025

After years of ambition, collaboration, and good old Kiwi graft, we are proud to announce the delivery of NZ's Textile Circular Economy

Address

Wellington

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