JPALM

Project based fashion by designer/maker Julia Palm

07/09/2026

Only a couple of our knitted SLOW FORM scarves left - hand made in Pōneke from the softest merino 🤍

01/09/2026

Our new collection TETHER sitting pretty at our wonderful Auckland stockist The Shelter by taylor 🩶

We have a celebratory promo this week only - if you spend over $400 in store or online at The Shelter or JPalm - you get a free pair of SLOW FORM socks ☑️

While stock lasts & ends Sunday 6th September

31/08/2026

To celebrate the new collection arrivals from TETHER - we are doing a mini promotion this week.

All orders over $400 will receive a free pair of knee high SLOW FORM SOCKS!

Online at JPalm.co.nz - as well as in store & online The Shelter by taylor in Auckland 🖤

While stock lasts & only until Sunday 6th Sept!

29/08/2026

A quick batch of candles for SLUG POP UP - made with my bestie today ☑️

27/08/2026

Introducing two new silhouettes to JPalm:
The Gertrud Bomber Dress and the Ingeborg Dress.

The Gertrud takes the familiar language of the bomber jacket and turns it into a dress — raglan sleeves, ribbed cuffs and neckline, a sporty arm pocket, and finished with a ruffle at the side hem. Available in Black Sport - and a sheer 100% Silk Organza, which brings a lighter, more unexpected quality to the utilitarian shape. Designed to be worn as a dress or lightweight outer layer.

The Ingeborg is an updated evolution of a signature JPalm style. A clean A-line silhouette is paired with a fully detachable halter apron, featuring a pleated skirt and adjustable waist ties. Wear it simply, or add the apron for a more layered, expressive look.

Two pieces designed with versatility, movement and plenty of ways to make them your own.

Available now.

Made in Aotearoa.

A special thank you to UNDERLENA for styling the OHEN Underwear and Swedish Stockings - the perfect match.

Photo by andrew
Model Stela Dara Kirsty Bunny Management
Makeup + Hair BUOY SALON | WELLINGTON’S BEST SALON EXPERIENCE

02/08/2026

2026 is zooming by so fast ⏭️

08/07/2026

A very special little moment for my tiny brand 🖤

After a massive year of creating TETHER, exhibiting at City Gallery Wellington Te Whare Toi wellingtonbiennial , putting on a runway show, celebrating Pōneke design, and pushing JPALM further than I ever have before… this Fashion Quarterly People’s Choice nomination feels like the icing on the cake.

The fashion industry is not for the faint-hearted. The last few months have been a wild ride of manufacturing chaos, major cashflow stress, lots of self doubt, and a whole lot of “can I even do this?” moments.

But then I remember the incredible community around JPALM, the people who support, wear, collaborate, and believe in what I’m building… and it makes every hard day worth it.

I genuinely don’t know if my tiny brand can compete with some of the incredible names on this list, but I’m so proud to even be nominated. After years of quietly grinding away, this recognition feels really special to me.

If you have a moment, I’d be so grateful if you clicked through and voted for JPALM 🖤 you can actually vote as many times as you want! So keep clicking away ☑️

📸 Ted Whitaker

30/06/2026

TETHER is JPALM’s fourteenth collection, designed by Julia Palm and produced entirely in Aotearoa through a network of local patternmakers, cutters, machinists, knitwear specialists and textile suppliers.

Grounded in collaboration and craft, TETHER explores the relationships between garment, maker and wearer. Alongside the runway collection, a series of one-off show pieces created exclusively for COMMON MATERIAL allowed experimentation beyond the constraints of production, bringing together photography, textiles, jewellery, sound and performance.

Presented as part of COMMON MATERIAL - Wellington Biennial, June 5th 2026 at City Gallery Wellington Te Whare Toi.

View full length version on YouTube, and stream soundscape via SoundCloud - link in bio.

Credits:
Creative Direction & Design — Julia Palm / JPALM
Video — Ted Whitaker & Jack Fisher
Photography Collaboration — Esta de Jong
Headwear Collaboration — Die H***y
Jewellery Collaboration — Elliot Metal
Soundscape — Metaxis (Lucy Reid) & Kolya (Nikolai Sim)
Models - Kirsty Bunny Management
Hair + Makeup Design — Buoy Salon

Special Thanks:
Ted Whitaker • Tamar Wells • Chris Hroch • Abbey Burgess • Charlotte Davy • Jessie Wong • Emma Ng

21/06/2026

The STJÄRNA dress - our finalé dress in the TETHER runway show at COMMON MATERIAL City Gallery Wellington Te Whare Toi 🩶

With approximately 80 hours of hand beading in the sculptural sleeves, and glowing like a star down the runway in a reflective sports fabric - it is a true labour of love. This dress was made completely in-house at our workroom on Wakefield St in Wellington (a special shout out to Abbey Burgess - we truly put in the hours over 4-5 days). This design began as a thought about what I could make if it didn’t have to go into manufacturing or be reproduced, and what a show stopping result.

We are so excited that this special one-off piece will be bought by City Gallery as part of their collection & get to live on and be seen by many.

This look was truly brought to life with the help of BUOY SALON | WELLINGTON’S BEST SALON EXPERIENCE , Mathias Ryder Te Moananui , Natalee Fisher | Wellington Makeup Artist and their incredible teams!

Jewellery worn on the runway is by our talented friend Gabe ELLIOTT METAL - and perfectly matches the vibes as per ☑️

Photography 0002andrew
Model Aylish Kirsty Bunny Management

wellingtonbiennial
COMMON MATERIAL 2026

Address

Level 6/138 Wakefield Street
Wellington
6011

Website

https://linktr.ee/_jpalm_

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