Concept - William Flowers believes that fashion is not something to live by; however, it is to be enjoyed by both the wearer and the viewer. With this in mind, William Flowers takes unique fabrics, trims and embellishments and applies his 'architectural eye' to create silhouettes that minimize the negative and accentuate the positive. Each curve,each angle and each line redefines what is real, how
ever there is always an influence of a twist or a suggestion of whimsy reflected in his creations. He prefers to make his own patterns. When other pattern makers are included in the design process, they rapidly find that the traditional sketch does not apply in his studio. An almost draftsman like sketch is provided with schematics of what intricate pieces should look like flat patterns. The process of fitting is also quite extensive so the most perfect fit for the broadcast audience is attained. Fit, function and quality construction are equally important for each garment produced. William Flowers demands a high quality finishing on each of the garments. This is why William Flowers Designs have been successful in specialty boutiques and department stores overseas. Department Stores where William Flowers Designs were stocked include Macy's, Macy's West, Nordsrtom, Jacobsons,
Specialty Boutiques where William Flowers Designs were stocked include IN San Francisco, Get thee to the Nunnery, Mister Frank's, Gussied Up, Ultimo to mention a few
