Area 51 Store

Area 51 Store In Your Area Since 2000. New Zealand’s leading premium streetwear store. Desired, Classic, Attainable and Progressive are what we strive for in our offering.

Since the inception to where we are today, the goal has always been to provide a retail destination of carefully curated brands. From the supremely talented local and emerging brands, to the leading, iconic and influential international brands that evoke emotion and excitement. It’s the great people and brands we work with every day that make this an enriching and enjoyable journey. So to everyone that has been a part of this and your support, we thank you.

Norse Projects AW26, available now.The collection comprises both heritage and innovative fabrics and silhouettes, built ...
04/09/2026

Norse Projects AW26, available now.

The collection comprises both heritage and innovative fabrics and silhouettes, built to hold their own against exposed coastal conditions. It references the spirit of the maxim, Created for Life — Good for All Seasons, made to meet the demands of both city and countryside.

Find the full range and a restock of Norse Standard in-store & online now at

New arrivals from Swedish denim brand Nudie Jeans Co are live in-store & online 🧵Discover new men’s & women’s seasonal a...
03/09/2026

New arrivals from Swedish denim brand Nudie Jeans Co are live in-store & online 🧵

Discover new men’s & women’s seasonal apparel & accessories, amongst a restock of staple denim cuts.

A new capsule of essentials has landed from Nautica Japan 🎌 Find cross-seasonal, unisex tops, henleys, shorts & more, pe...
01/09/2026

A new capsule of essentials has landed from Nautica Japan 🎌 Find cross-seasonal, unisex tops, henleys, shorts & more, perfect for Spring weather.

In-store & online now

01/09/2026

Step into the outdoors this Spring in The North Face - now all 25% off for a limited time 🌸

Find the full range of apparel & accessories at

Available in-store & online, while stocks last.

August recap @ A51 Dixon St 🤍One of our biggest Gramicci deliveries yet, Marle Menswear & Marle Spring 26 launch, the ‘I...
31/08/2026

August recap @ A51 Dixon St 🤍

One of our biggest Gramicci deliveries yet, Marle Menswear & Marle Spring 26 launch, the ‘In Your Area’ Charm, as well as new arrivals trickling in from adidas Originals, Nike ACG & more.

Find it all now in-store & online at

Marle’s new Spring collection continues a unwavering commitment to natural fibres 🤍Featuring the Moss Sweater, made from...
29/08/2026

Marle’s new Spring collection continues a unwavering commitment to natural fibres 🤍

Featuring the Moss Sweater, made from an extra fine merino & cotton blend, and the Zola Trench.

Available now at

New adidas women’s has landed at A51 just in time for the weekend ✨The Firebird Tracktop is a fresh take on a classic si...
28/08/2026

New adidas women’s has landed at A51 just in time for the weekend ✨

The Firebird Tracktop is a fresh take on a classic silhouette, featuring a premium jacquard fabric & a slim, cropped fit.

New arrivals are rolling in— stay up to date with the latest at

Marle Spring 2026, available now.Featuring the Zola Trench, a modern interpretation of a classic trench. A relaxed, over...
26/08/2026

Marle Spring 2026, available now.

Featuring the Zola Trench, a modern interpretation of a classic trench. A relaxed, oversized silhouette with storm flaps & voluminous raglan sleeves, accentuating an effortless drape.

Discover a capsule of knitwear, denim, & more in-store & online at now ✨

Trying on new Gramicci in-store at A51 🍃Fresh seasonal colours, textures, patterns & prints. Discover apparel designed f...
26/08/2026

Trying on new Gramicci in-store at A51 🍃

Fresh seasonal colours, textures, patterns & prints. Discover apparel designed for everyday movement, durable cordura bags & fun accessories that make for easy gifting.

Drop by for a full rundown 🌟

Gramicci AW26 had landed 🍃Find a new slate of unisex outerwear, knitwear, shirting, tops, pants, bags & accessories live...
25/08/2026

Gramicci AW26 had landed 🍃

Find a new slate of unisex outerwear, knitwear, shirting, tops, pants, bags & accessories live online now, including a restock of the classics.

Address

49 Dixon Street, Te Aro
Wellington
6011

Opening Hours

Monday 10am - 5:30am
Tuesday 10am - 5:30am
Wednesday 10am - 5:30am
Thursday 10am - 5:30am
Friday 10am - 5:30am
Saturday 10am - 5am
Sunday 11am - 4am

Telephone

+6443856590

Website

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