Area 51 Store

Area 51 Store In Your Area Since 2000. New Zealand’s leading premium streetwear store. Desired, Classic, Attainable and Progressive are what we strive for in our offering.

Since the inception to where we are today, the goal has always been to provide a retail destination of carefully curated brands. From the supremely talented local and emerging brands, to the leading, iconic and influential international brands that evoke emotion and excitement. It’s the great people and brands we work with every day that make this an enriching and enjoyable journey. So to everyone that has been a part of this and your support, we thank you.

Ruby in favourite new womenswear from A.P.C., Assembly Label, Birkenstock, Marle & more.Find her look & more at   now 🌟
19/06/2026

Ruby in favourite new womenswear from A.P.C., Assembly Label, Birkenstock, Marle & more.

Find her look & more at now 🌟

The Tanja Skirt Orange Painter by Nudie— a relaxed, full-length skirt with a mid-waist in a cold blue wash.New men’s & w...
16/06/2026

The Tanja Skirt Orange Painter by Nudie— a relaxed, full-length skirt with a mid-waist in a cold blue wash.

New men’s & women’s styles from are live. Find them in-store & online now

Launch for the Air Jordan 5 Retro - Black/University Blue ‘Black Carolina’ is open now.An ode to MJ’s time at the Univer...
15/06/2026

Launch for the Air Jordan 5 Retro - Black/University Blue ‘Black Carolina’ is open now.

An ode to MJ’s time at the University of North Carolina, nearly identical to the original ‘06 version.

Enter via the Launches tab on our site. Draw closes Friday 19.06.26 5:00pm.

Recently @ A51 WellingtonDrop by for the latest or stay up to date online at
14/06/2026

Recently @ A51 Wellington

Drop by for the latest or stay up to date online at

The adidas Originals Samba Jane, now available in Maroon.The slip-on design makes for easy wearing, easy styling. Discov...
12/06/2026

The adidas Originals Samba Jane, now available in Maroon.

The slip-on design makes for easy wearing, easy styling. Discover our Samba Jane collection & more of the latest in footwear at

The Agnes Jacket by  Vertical quilting offers light insulation. Cut into a relaxed, cocooned shape with a gently curved ...
10/06/2026

The Agnes Jacket by

Vertical quilting offers light insulation. Cut into a relaxed, cocooned shape with a gently curved hem & voluminous sleeves. Fully reversible, this season with a ‘putty’ coloured lining.

Available at now.

Introducing the GT-2160 BREEZE by ASICS. A reimagination of an iconic heritage sneaker, offering an industrial aesthetic...
08/06/2026

Introducing the GT-2160 BREEZE by ASICS.

A reimagination of an iconic heritage sneaker, offering an industrial aesthetic that’s met with advanced cushioning properties.

Find the latest from in-store & online at now.

The season for layering is upon us — Ruby wears favourite styles from A.P.C. & Assembly Label 🌟Find our latest winter ar...
07/06/2026

The season for layering is upon us — Ruby wears favourite styles from A.P.C. & Assembly Label 🌟

Find our latest winter arrivals in-store & online at now.

05/06/2026

A selection of puffer jackets & vests to keep you warm & protected from the elements this winter.

Featuring 700-fill goose down, 600-fill recycled waterfowl down, and 100% recycled polyester fill options.

Javier wears a men’s M & Paget wears a women’s S. Discover our winter offerings at now.

Pag tries on favourite new pieces from our Marle Winter Collection 🌟You can find the range & more winter arrivals in-sto...
03/06/2026

Pag tries on favourite new pieces from our Marle Winter Collection 🌟

You can find the range & more winter arrivals in-store & online at now

Address

49 Dixon Street, Te Aro
Wellington
6011

Opening Hours

Monday 10am - 5:30am
Tuesday 10am - 5:30am
Wednesday 10am - 5:30am
Thursday 10am - 5:30am
Friday 10am - 5:30am
Saturday 10am - 5am
Sunday 11am - 4am

Telephone

+6443856590

Alerts

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