Fôrs

We are a Wellington based online store that connects Aotearoa’s CrossFit and Weightlifting athletes a

We are a collective force of people that love the communities that these sports provide, that support each other from newbie athlete through to seasoned competitor, from university student through to retiree. Not only are we brought together through our love of movement but maybe we also learn a thing or two from those with a different perspective to our own.

03/02/2026

Still here. Still care.

I went quiet for a while - announced closure, processed grief, went to Outward Bound, reshuffled work. Life got messy and loud and I stepped back from the noise.

But fôrs continues. The shop at Hypha stays open. And I’m back to monthly newsletters because apparently some of you actually want to hear the research-backed wellness nerding mixed with real life honesty.

This month: what I’m learning (badly) about accepting help instead of always being the one who helps. Link in bio if you want the full thing.

If the world feels heavy right now - you’re not alone in that. Sometimes the best we can do is keep showing up for each other in small ways.

Still here. Still showing up.
xo Frey

15/09/2025

9 years of building fôrs taught me that successful side hustles aren’t about having the perfect idea - they’re about honest preparation and knowing yourself.

The reel covers my top 3, but here’s what else I wish I’d considered more deeply when I made that decision in a car ride north:

Know your energy equation - Will this project fuel you or drain you? I’ve learned that alignment with your values isn’t just nice to have, it’s essential for sustainability. If your side hustle fights against who you are, your nervous system will keep score.

Start before you’re ready, but start small - I waited too long for the “perfect” moment. The real learning happens when you’re actually doing it, iterating, failing forward. Test assumptions quickly and cheaply.

Understand your ‘why’ beyond money - Because the 3am inventory nights and the criticism from people who don’t get it will test everything else. Your deeper purpose becomes your anchor when things get tough.

Get comfortable with uncertainty - Building something from scratch means living without guarantees. Some people thrive in this space, others don’t. Know which one you are before you leap.

The hardest part isn’t having the idea - it’s being brutally honest about whether you’re ready for everything that comes with it.

What would you add to this list? What did your side hustle teach you that you wish you’d known earlier?

14/09/2025

You’ve been told 😅

Grip preferences range but here are some of my thoughts - having a pair of grips for high volume training is handy to keep you hands from ripping, equally it’s important to continue to build bare hand grip strength (although this doesn’t have to be through the kipping movements where more friction is going to make you most susceptible to ripping).

Having a pair of grips on hand is great for the gym bag - here’s a chance to get yourself a pair without having to spend $110.

Not quite sure which ones will best suit you? Send me a DM!

13/09/2025

I so appreciate the sentiment, closing fôrs brings up so many feelings and the overarching one is how right it feels.

Let’s do this home stretch ❤️

19/08/2025

Crazy to think there are only so many more of these I will write.. or to begin to imagine how many I’ve written over the years. Connection matters, arguably it’s all that matters, a life beyond ourselves, knowing that you have people in your life that care about you, that you can chat deeply with. This has been one of my biggest lessons in business so far - connection is what brings people back, I care about you, you care about me. In fôrs it’s these cards because I really hope you are having a good week and I hope you get to enjoy that chocolate square with a cuppa and some time just for you x

07/08/2025

These glute bands have been game-changers for so many of you - perfect for activation work before your session, travel workouts, or those days when you want to feel the burn without leaving home. Usually $42, now $29 as part of our closing sale.

31/07/2025

Felt right for full fôrs get up tonight whilst I pack up orders. A decade on and it’s time to close up the fôrs online store. A mate told me recently that you need space to take opportunities and I need some space.

This hasn’t been an easy decision and it won’t happen overnight. It’ll instead gradually phase out over the next three months. In the interim - True Protein and sodii will continue to be restocked and you’ll be able to get hold of some epic sale stock but you’ll have to get in quick.

I’ll keep doing it but thank you - to those that were there from the start (you know who you are) and those that I’ve met along the way.

If you have any questions please flick me a message or an email and if you want to keep the most up to date with the sale then sign up for the newsletter (fortnightly) through the website.

Love always
frey

Address

Wellington
6012

Telephone

+64212547770

Website

http://www.fors.co.nz/

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