07/06/2026
๐๐ฒ๐ฏ๐ ๐๐ฎ๐ป๐ฑ๐บ๐ฎ๐๐๐ฒ๐ฟ๐ ๐ฐ๐ต๐ฎ๐ฟ๐๐ ๐ถ๐๐ ๐ป๐ฒ๐
๐ ๐ฐ๐ต๐ฎ๐ฝ๐๐ฒ๐ฟ ๐๐ถ๐๐ต ๐๐ฟ๐ฎ๐ป๐ฐ๐ผ ๐ฆ๐ผ๐ฏ๐ฒ๐ฟ๐ฎ๐ป๐ผ ๐ฎ๐ ๐ป๐ฒ๐ ๐ฃ๐ฟ๐ฒ๐๐ถ๐ฑ๐ฒ๐ป๐ ๐ฎ๐ป๐ฑ ๐๐๐ข, ๐๐ผ๐๐ฒ ๐ฆ๐ผ๐ฏ๐ฒ๐ฟ๐ฎ๐ป๐ผ ๐๐๐ ๐ฎ๐ ๐๐
๐ฒ๐ฐ๐๐๐ถ๐๐ฒ ๐๐ต๐ฎ๐ถ๐ฟ๐บ๐ฎ๐ป
Leading developer in Visayas and Mindanao Cebu Landmasters, Inc. (CLI) has announced the appointment of Senior Executive Vice President and Chief Operating Officer Jose Franco B. Soberano as President and Chief Executive Officer, following its Annual Stockholders Meeting and organizational Board meeting on June 5, 2026.
Franco succeeds founder Jose R. Soberano III, who will remain Executive Chairman of the Board and Chair of the Executive Committee, continuing to provide strategic direction, board leadership, and continuity as CLI enters its next chapter of expansion.
The succession plan has been developed over several years as part of the company's long-term leadership and governance strategy, reinforcing CLIโs commitment to building a sustainable institution as it advances its vision of becoming the Philippinesโ leading and most trusted developer.
"This transition reflects years of deliberate preparation and a shared commitment to ensuring Cebu Landmasters remains strong for generations to come," Jose Soberano III said. "Franco has played a critical role in shaping the company we are today and is well positioned to lead CLI through its next stage of growth."
As part of its governance transition, CLI shareholders also elected Leonardo โJunโ D. Cuaresma Jr. as Independent Director, succeeding Ma. Aurora โBootsโ D. Geotina-Garcia, who completed her allowable term under SEC rules on independent director tenure. Cuaresma brings decades of experience in audit, accounting, and governance, further strengthening the Board as CLI enters its next phase of growth. He previously served as Managing Partner and Chief Operating Officer of Punongbayan & Araullo, and chaired the Philippine Auditing and Assurance Standards Council.
The announcement comes as CLI delivers record sales growth and expands its national footprint.
In 2025, the company posted record reservation sales of Php24.6 billion, up 45 percent from the previous year and the highest in its history, driven by strong end-user demand across key VisMin markets and the successful launch of fast-selling residential projects. CLI also reported consolidated revenues of Php18.5 billion, reflecting sustained operational strength amid the timing of project completions and revenue recognition.
Through Franco Soberano as COO, CLI has strengthened its portfolio, expanded its geographic reach, and advanced strategic initiatives that have reinforced its position as the leading developer in Visayas and Mindanao and one of the country's fastest-growing listed property developers.
The company recently accelerated its expansion beyond VisMin with the planned launch of its first residential mixed-use development in Pasig and the acquisition of a 70-hectare property in Dasmariรฑas, Cavite, envisioned to be a future township.
Founded in Cebu in 2003, CLI has grown from a regional developer into a publicly listed company with a presence across 21 cities and municipalities and more than 132 projects in various stages of development to date. Its portfolio spans residential, office, hospitality, mixed-use, and master-planned communities.
The leadership transition underscores the company's confidence in its future and commitment to long-term value creation for shareholders, homeowners, business partners, and communities.
โAs our Chairman has expressed his trust in the next generation of leadership, I humbly accept this responsibility with the deepest gratitude and with the highest respect for the legacy that Chairman Joe Soberano has built.โ said Franco Soberano. โAs we build the CLI of the future, I call on our 1,500-strong organization to lean on the momentum weโve built for many years and on the back of our renewed vision-mission to be masterful, resilient and yet very generous in our efforts.โ