ABOUT US
Established in 2018, DAYS is more than just a clothing brand—it's a journey, a tale of perseverance and passion, brought to life by the visionary, James San Pedro Añonuevo. Born in the city of Manila, James's dreams have taken him on an inspiring adventure of self-discovery and creativity. At DAYS, we believe that clothing is more than just fabric stitched together; it's an expression of
individuality, a way to tell stories and connect with a community. VISION
Our vision is to empower people to express themselves authentically, share their unique narratives through fashion, and create a strong sense of belonging and togetherness among individuals and communities alike. THE SPARK THAT IGNITED DAYS
Why did we embark on this journey? It all started when James, as a teenager, found himself captivated by the style and flair of the people in the clubbing scene. This encounter with the world of fashion and self-expression marked the beginning of his love affair with clothing. Over the years, James honed his skills and expertise, working with various brands, artists, and organizations. In 2012, his own clothing manufacturing business took shape, laying the foundation for DAYS. It became apparent that his true calling lay in expressing his unique ideas and inspiring others to pursue their passions. OUR CORE VALUES
At DAYS, we stand on the pillars of passion, commitment, simplicity, and continuous learning. We pour our hearts into every stitch, ensuring that each garment embodies our unwavering dedication to quality and style. MAKING A DIFFERENCE ONE STITCH AT A TIME
As members of various industries ourselves, we understand the importance of hard work and dedication. Just as we provided quality work-fit uniforms to workers, we now want to celebrate and uplift those who work on stage or behind the scenes, showcasing their love for what they do. Our brand represents the consistent workmanship that drives us forward, and through DAYS, we hope to make a positive impact on the community that has given us so much. JOIN THE MOVEMENT
We may have started our journey in 2018, but our story is only just beginning. Together with our community of passionate individuals, we are shaping the future of fashion—one stitch at a time. We invite you to be a part of this exciting adventure, where style meets substance, and every thread weaves a tale of inspiration. Thank you for joining us on this thrilling journey of passion, creativity, and community. Let's make every day stylish, memorable, and full of inspiration - together, with DAYS.
