14/04/2026
Day 2: Importance of social media in I.T class
Important key learnings on How social media channels drives business success
*● 2: Why Social Media Matters
- Social media platforms are played lead role in business success
- Used to increase sales through strategic steps
- Goal: Embed your brand into the customer's subconscious mind
● 3: Types of Traffic
1. Organic Traffic - Start Here
- Optimize your profile well
- SEO / AEO
- Platforms: Reddit, Quora
●2. Paid Traffic - Scale Later
- Run targeted ads
- Influencer marketing
● 4: Converting Traffic to Sales
- Run ads to drive traffic to:
- DMs
- Website
- Other digital platforms
- Focus on converting visitors into customers
●difference between Qualified/ Unqualified customers
● 5: Audience Persona
▪ Which product should we show to which audience?
- Match age group + platform + product
- Show the right product to the right people where they already spend time
- This increases chance they buy
