With changing global trends of fashion, cultural heritage has always been parcel and parcel of the textile industry. Fads may get followed temporarily but culture is something that is embedded in all our past and future generations. Keeping this in mind, Snazzi is a brainchild with an ambition to uphold the colorful traditions of Swat Valley, a district of Khyber Pakhtunkhwa, famous for its exube
rant landscape, handmade pashmina shawls, embroidered handbags and pakol. Our mission is to integrate modernity with history and simultaneously giving volume to the efforts of the artisans of the Swat Valley. The unique blend of colours and durability is sensed in all our handcrafts and is profoundly treasured by all our customers. Our Artisans
Snazzi commenced with the mantra of ‘Making it Global’. Our artisans hail from Swat and spend months crafting the most perfect form of art. From spinning of the delicate threads to weaving of the fine yarns, every step is carried with extreme sophistication. Honesty and dedication of our artisans is depicted in the unparalleled beauty of our shawls and other fabrics. They have mastered the skills of handcrafting after years of hard work. Under the umbrella of Snazzi, these efforts are given global recognition. Their sense of aesthetics is cherished not just in local but international markets as well.
