Rosy Patel

“Fashion is a symbol of elegance and beauty, a statement of art and creativity, and a depiction of personality and charm. Style may fade, but fashion is everlasting. And an outfit is a mere breath of what fashion holds—a glimpse into a person’s beauty that will gradually be unraveled.” – Rosy Patel

S&S Textiles, an off shoot of ZAIRY GROUP OF INDUSTRIES, have been in the Home Textile business for

over 26 years. They are approved suppliers of some of the worlds high profile and high end retail stores including as Harrods, House of Fraser, John Lewis in England, JC Penny, Sears, Domestications, and many more. S&S Textiles is now venturing into the local market with the finest quality product range of ladies apparel. This launch is a joint venture of S&S Textiles along with the well known fashion designer Rosy Patel. Two talents combined to create styles and designs that are dazzling. Rosy Patel is a distinguished name, a mark, in Pakistan’s fashion industry. She completed her formal education at St. Joseph’s college in Karachi, and after moved to the West where she spent about ten years. Her time in the west allowed her to hone her appreciation for western apparel and cuts. This understanding resulted of her unique talent of blending a fusion of east and west in her creations. Her pieces fuse modern cuts with traditional artistry—giving each creation its own unique beauty and elegance. Rosy enjoys enhancing her designs with a vibrant color palette combined with delicate zardozi. She believes that today’s consumer has a unique sense of style and identity that should be expressed through his or her garment. Each piece in a window into a customer’s personality. The design house of Rosy Patel features semi-formals, formals and bridal wear. Each garment showcases intricate embroidery intertwined with vibrant or pastel colors fit for any season and the occasion. As Rosy Patel states, “Fashion is not just an art but also an identity—our fingerprint to society. A great outfit engulfs the essence of eastern culture and elegance with a dash of spice from the west.”