BrandVillage

BrandVillage BrandVillage offers unique apparel and accessories to women who value versatility, style, and comfort.

Brand Village prides itself on providing excellent customer service. There is always a friendly face to greet you at the door and help you find whatever Brand Village is a leading national online fashion clothing and accessory store focusing on the very latest in affordable fashion styles, both attire and stunning accessories and also offers unique apparel and accessories to women who value versat

ility, style, and comfort. There is always a friendly face to greet you at the door and help you find whatever you need. That's not even mentioning our great selection of fun and beautiful clothing, jewelry, handbags and much more! Call go online or come by today and let us help you redesign or add to your existing wardrobe. We have women's clothing and accessories to fit all budgets while maintaining quality. Brand Village, is a clothing and accessory store, that lies in the heart of beautiful Islamabad. The mixture of trendy, sophisticated and contemporary clothing, handbags, custom jewelry, and accessories has made Brand Village an inviting and stunning one-stop-shop. Walking into Brand Village you’re greeted by the smiling faces of your own personal shoppers. Whether you need assistance in finding a special look or you just want to browse on your own, BrandVillage aims to make you look and feel good. Whether searching for the perfect outfit, perfect handbag, the perfect piece of jewelry or the perfect jeans, BrandVillage has what you're looking for. Adeel Hussain And Mian M.Majid Ali, owner and buyer for BrandVillage has more than 12 years experience in the fashion retail industry. Their vision of providing excellent customer service and the latest in fashions to women of all ages has made BrandVillage a favorite among shoppers. A&M opened BrandVillage in 2004 in a small section of a clothing shop in I-8 Islamabad, carrying only women clothing handbags and a few other accessories. As their business grew, they increased their area to include a small inventory of ladies fashions. Always wanting to provide them loyal customers with unique, fun and quality clothes, their fashion sense and customer service became synonymous with BrandVillage. Outgrowing the first location, A&M moved BrandVillage to the online shopping store i.e brandvillage.pk along with the physical

25/06/2018
Happy Independence Day
14/08/2017

Happy Independence Day

11/08/2017
11/08/2017

Designer Knockoffs: Is Zara Copying Celine or Is Everyone Copying Everyone?
NIKA MAVRODY August

Although it's no secret that Zara and other fast fashion retailers rely heavily on the ideas of high-end designers, these brands typically deny accusations of straight-up plagiarism. And many of us aren't accustomed to seeing instances of blatant design theft by familiar brands.
It can be jarring: Above, left, a look from Celine Pre-Fall 2013 (originally spotted by RogueValentino in the tFS Forums); on the right, the Zara version, which consists of a polyester accordion skirt and a silk blouse, each priced for $79.90. Apart from the pearly buttons on the blouse and the ankle boots, the items and silhouette of the overall look appear to be an exact replica.
RogueValentino compiled another post full of Zara-Celine comparisons which ranged from identical to extremely similar, while another member, emailme., noticed that each one of Zara's Fall 2013 campaign models had previously walked in Celine's Fall 2013 show (I checked, that's not hyperbole).

IMAGE: FORUMS SCREENSHOT
So, we have a fairly compelling body of evidence which suggests that Zara is not (at least in these specific cases) innocently drawing inspiration from runway trends and reinterpreting high fashion for the masses*. It is possible that there's some kind of spirit medium on staff at the Spanish brand, responsible for channeling designer Phoebe Philo's aesthetic on behalf of the design team, but spirit mediums are expensive and Zara seems inordinately preoccupied with the bottom line. More likely: the retailer is intentionally setting out to create Celine knock-offs.
(I emailed Zara for comment about how the company's design process works but haven't heard back.)
Of course, what complicates fast fashion's blatant copying of runway designs is that high-end designers copy each other all the time. In fact, many economists have argued that copying within fashion speeds up trend cycles (meaning more people adopt more trends, more quickly), putting pressure on designers to develop new ideas (which is why today there's this relentless churn of new fashion, and the mid-season collections are growing in importance). Under the so-called "piracy paradox," copying encourages creativity and consumption.
Still, in the creative industries, originality is part of the job description and plagiarism is frowned upon. So when it emerged, this March, that a coat from Celine's Fall 2013 collection (below, left) bore a striking resemblance to a 2004 design by Geoffrey Beene (below, right) it caused a stir. Karl Lagerfeld even went on record to comment: “I must say I was a little shocked,” he told Women's Wear Daily.

IMAGE: IMAXTREE (LEFT) / GARMENTOZINE.COM (RIGHT)
It's believed that the Celine-Beene resemblance was originally spotted by Jeremy Lewis at the blog GarmentoZine. Lewis later defended Philo's design, telling The Cut that Beene's 2004 version didn't have slits in the side; in Celine's version, the garment functions a bit like a cape, allowing the wearer's arms to pop out the sides. As he put it, Philo's coat might be referential, but it's not an act of plagiarism: "They're actually two very different garments. And if you look at the whole collection, what you'll see is they referenced a few technical details from the coat and expanded on it. I think of it more as a discussion between one designer and another, and I think what [Céline] did was fantastic."
Or to rephrase the famous T.S. Eliot quote: "Good designers borrow, great designers steal."
So there you have it: designer copyright, long a thorny issue, is still thorny. High-end labels often do take a different approach to copying than fast fashion brands, but incidents like these demonstrate why fashion design isn't protected by copyright law (items of clothing, like furniture and cars, are classified as "useful articles" with an "intrinsic utilitarian function"). I can't imagine a legal framework that could fairly determine whether a resemblance in design was allusion, theft or coincidence. That responsibility falls on the critic and the consumer.

Fashion In Today
10/08/2017

Fashion In Today

10/08/2017

A LITTLE over a month ago, history was made at the New York Fashion Week. An Indonesian fashion designer named Anniesa Hasibuan became the first Indonesian designer invited to participate in the event. Hasibuan also made history of a different sort: her designs were the first in the history of the New York Fashion Week to feature the hijab. Hasibuan’s models, attired in flowing gowns and pants of silk and lace, all had their heads covered. Their bodies may have been sporting high fashion, but their heads were encased in perfectly matched silk.

Expectedly, much ado was made of the ‘historic’ nature of the event in international newspapers, Hasibuan’s hijab-wearing models permitting her to stand out a bit among the glut of designers that traipsed along at the crowded event. For her part, Hasibuan said she felt thankful that it was her designs and not the hijab that were the focus of the event.

Whether her insistence was true is, of course, a matter of opinion. While it may have been new on the catwalks of New York’s famed fashion week, the concept of hijab-wearing models in fashion shows is not new. In May, the 2016 Istanbul Modest Fashion Week was held in that city. The models at that event also sported headscarves, and wore long high-necked silken gowns as they paraded up and down a catwalk. The dresses seemed a bit more conservative, a little less clingy, but they were, nevertheless, part of a fashion parade made up of all the constituent parts, models, catwalks and gawking onlookers.

The meaning of the hijab, its symbolism and signification, has completely changed.
In her native Indonesia, Hasibuan’s installation of the hijab on the catwalks of one of the world’s premier fashion events seems to have met with divided opinion. Unsurprisingly, those who do not see a conflict between showing off clothes and the modesty prescription that is supposed to underlie the hijab feted the achievement. After all, why should hijab-wearing Muslim women be left on the sidelines of fashion?

Others, the nit-picking clerical sort, focused on the sort of inanities that are a thorn in the sides of all Muslim women, the length of sleeves, the height of necklines and such (this, even though all of Hasibuan’s designs sport long sleeves and crew necks). Their objection, it seems, was not to the fact that there may be a central contradiction between wearing a hijab and treading a catwalk but rather that they (as opposed to Hasibuan’s aesthetics) could not control the designs. Theirs is a misogynistic project that would eliminate women from every sphere, generally eviscerate all their choices whether they relate to the hijab or anything else.

The Turkish event attempted to address the question of whether modesty and fashion can coexist in a more direct way. Instead of simply calling a fashion show a fashion show, which is what it was, they chose to call it the Istanbul Modest Fashion Week. The insertion of ‘modest’, it seems, was designed to overcome the contradiction at hand — the fact that the ostensible religious reason proffered for the covering of hair via the headscarf is that it detracts attention from the wearer, hence exemplifying in a literal sense a move away from the superficial to the spiritual and pious.

Words, however, are only words; while the hijab-wearing aficionados of haute couture may have bought the verbal acrobatics inherent in rendering the impermissible suddenly permissible, the rest were likely confused. If the point is to not draw attention, then strutting on a catwalk could not possibly make that claim.

The same objection could be attached to Hasibuan’s work. However, to leave the issue at that, at static definitions of what is required or not required, permissible or not permissible, is to neglect the reality of religion as a real and living thing, defined and transformed by practice.

Under this definition, both events, the Istanbul Modest Fashion Week and Hasibuan’s show in New York, reveal Muslim women’s attempts to participate in and define a global discourse where the hijab is redefined in a myriad ways. A cynical interpretation of this would point to the fact that as they join the workforce, and enjoy their increasing buying power, Muslim women want items that are creatively and artistically geared, particularly and exclusively, to them. Beautiful gowns featuring hijabs are hence responding less to religious edict and more to consumer demand.

Another interpretation would suggest that having been the subject of political (rather than spiritual) contention for several decades, the meaning of the hijab, its symbolism and signification, has completely changed. In this sense, women who wear the hijab may theoretically align themselves with the modesty precepts that were part of its original prescription, but they are really making a political statement.

The hijab, then, as it exists in the age of Modest Fashion Weeks and New York Fashion Weeks, is not so much an indicator of religious commitment as a particular political position. In Turkey, this means that the anti-secular but still aspirational classes want to show that they can wear a headscarf, be stylish, and also politically relevant and powerful. This last step has required a redefinition of the hijab not as a symbol of ascetic restraint but rather of having the potential to be as fashionable and trendy as Prada shades and Birkin bags.

Nor is Pakistan insulated from the international emergence of the hijab as a symbol of designer consumerism and political positioning. In recent decades, elite women have taken on the practice, their elaborate and stylish headgear matched with the exact silk hues of their expensive outfits. There is no restraint here, nor any argument for it, simply a statement, political and fashionable and visible to all. Undoubtedly, there are women who choose the hijab for its disavowal of the politics of consumption, its ability to insulate against the constant moral aspersions cast on women in the Muslim public sphere. New meanings do not mean that the old ones are completely erased; they remain, not on catwalks but on the margins and the sidelines.

25/06/2017

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