12/09/2023
TikTok Shop Product Research Guide
Hunting a product for TTS is not such complicated. yet you have to have the basic understanding of market trends, customer demand and gap in the market. I’m mentioning some points below and I hope they’ll help you in choosing the right product and making your TTS journey successful (insha’Allah).
First of all, keep in mind that for TTS you need want based products. Products that should attract customers even if they didn’t need it. You can find such products by exploring different social platforms (especially TikTok) and following relevant creators & hashtags such as on TikTok.
You need a product that must have one of the following features, and if more than one, it’s then a cherry on top.
1. Problem-solving ability, customers should find your product a problem solver for them.
2. Uniqueness, the product should be unique and value providing. Fancy products would perform better.
3. Trendy products, they are the products which perform the best, but in a specific span of time. If you successfully find and sell one such product at the right time, it’ll be a game changer for you.
4. Seasonal products, these products only sell in a specific time of the year, like jackets in winter.
As of now, competition is low in mostly categories on TikTok shop. All you need is a product to find that contains any of these features.
You can find your products by getting help from these tools:
1. Data Analysis section of TTS Seller Central
2. TikTok Creative Center
3. Shoplus (Paid)
4. FastData (Paid)
5. Facebook Ads Library
You can also get ideas from other ecommerce platforms like Amazon, Alibaba or your social media.
The two tools mentioned above are synchronized with TTS and can give you the right product insights, including its trends, sales velocity, buyer reviews, affiliates and also you can explore top TTS brands.
