GROOVY

GROOVY one-stop streetwear store, est. 2017. Learning sustainable-clothing 🌍
Volume III Is LIVE now ⬇️ Join the mission today.

GROOVY has set out to Infuse art, culture & purpose driven clothing in each of it's collectives. With a mission to diminish the line between high end fashion & streetwear, to create a more unified & affordable clothing line.

HUSTL-E-KARACHI // 𖦏Our city & its people are rich! Nobody handed this city anything. All they ever did was took everyth...
31/05/2026

HUSTL-E-KARACHI // 𖦏

Our city & its people are rich! Nobody handed this city anything. All they ever did was took everything it has // Yahan har banda apni kahani khud likhta hai. Koi aur likhne nahi aata.

Sabse zyada diya. Sabse kam mila. Phir bhi sab se aage hai ye shehr.

What we witnessed in Lyari, was a systematic failure: but the hunger, the drive to move forward is relentless. No turf. No kit. No scouts. Still the best on the pitch.

Barefoot on broken concrete. That's Lyari. The world has academies, Lyari has hunger. And honestly, that goes out for all of Karachi.

Justice dou, Karachi ko 𖦏 // an ode to the hustle of this city.

The Aim drop 𖦏 Coming soon.

The Live In Pants are now live 🌴6 months ago, we started the mission to create Pakistan's best everyday wear trousers πŸ‡΅πŸ‡°...
12/05/2026

The Live In Pants are now live 🌴

6 months ago, we started the mission to create Pakistan's best everyday wear trousers πŸ‡΅πŸ‡°

Fourteen colours. One trouser. For all body types.

Which one is your favourite?
comment below β‡Š

πŸ“² | The Live In Pants


16s

The Live In Pants are now live 🌴6 months ago, we started the mission to create Pakistan's best everyday wear trousers πŸ‡΅πŸ‡°...
12/05/2026

The Live In Pants are now live 🌴

6 months ago, we started the mission to create Pakistan's best everyday wear trousers πŸ‡΅πŸ‡°

Fourteen colours. One trouser. For all body types.

Which one is your favourite?
comment below β‡Š

πŸ“² | The Live In Pants

Most of life is just ordinary days. Throughout building GROOVY, we've focused on products to wear on occasions. But most...
09/05/2026

Most of life is just ordinary days.

Throughout building GROOVY, we've focused on products to wear on occasions. But most of life isn't occasions.

It's made of days of stillness. That's the beauty of life. 🌴

6 months ago, we came up with a plan. Let's redo our everyday wear trousers. Fast forward to today: after hundreds of samples, after numerous attempts to fix 'fit & form'

we're ready.

Introducing The Live In Pants. Made for life.

Made for the everyday you.

Comment "Live In" to get a discount coupon once we drop 🀍

We're gifting our best seller96 jerseys to the pinned comment 🧷Comment below, which drop/product was yourmost favorite o...
25/04/2026

We're gifting our best seller
96 jerseys to the pinned comment 🧷

Comment below, which drop/product was your
most favorite one over the years of GROOVY & why? πŸŒ΄β‡Š

This ones for the OG's who've been here since day 01 πŸ«‚πŸ€

grvy's first summer drop 🌴the live in pants. GRVY's headwear drop & much.. more. ⏱️which ones your favourite? comment be...
24/04/2026

grvy's first summer drop 🌴

the live in pants. GRVY's headwear drop & much.. more. ⏱️

which ones your favourite?

comment below to win it 🀍

13/04/2026

Our most viral tees from Drop 9 are officially restocked ✦

Comment β€œLove” + like this post
β†’ discount code lands in your inbox πŸ”

That’s it. That’s the post. πŸ–€ // GRVY

DROP X IS NOW LIVE β˜… ( β‡Š GIFT FOR YOU 🀍)This drop is a glance towards the future, we've explored many new garments: tech...
10/01/2026

DROP X IS NOW LIVE β˜… ( β‡Š GIFT FOR YOU 🀍)

This drop is a glance towards the future,
we've explored many new garments: techniques &
shifted our curation from heavy dedication in streetwear ➞
to elevated essentials for the every-day you.

We've kept the quantities super low, these items are subject
to 0 re-stocks & are shipping within 48h (pre-produced lots) β˜…

β‡Šβ‡Šβ‡Š

Upload this post on your story & spread the word by reposting πŸ”„ - 5 random people will be selected & given free goodies from the drop ❀️

Thank-you for the immense love in 2025, this ones to a strong start for 2026 ☝🏼

- With Love, GRVY β˜…

β˜…β˜… GRVY COLD SETS β˜…β˜… 1ST TIME / UTILITIES β˜… DROP X β˜… LMTD PCS / 0 RESTOCKS. GOING LIVE SOON / COMMENT FVRT PIECE TO WIN ...
05/01/2026

β˜…β˜… GRVY COLD SETS β˜…β˜… 1ST TIME / UTILITIES β˜… DROP X β˜… LMTD PCS / 0 RESTOCKS.

GOING LIVE SOON / COMMENT FVRT PIECE TO WIN FREE β‡Š

βž– Arctyc Utility Set
βž– Textured Moss Utility Set
βž– Granite Utility Set
βž– ??? Utility Set
βž– ??? Utility Set

BORN W IDEAS β˜…β˜…GRVY's drop 9. Wrapping up the drop with 100 articles. Every garment is a unique piece of functionality &...
17/07/2025

BORN W IDEAS β˜…β˜…

GRVY's drop 9. Wrapping up the drop with 100 articles. Every garment is a unique piece of functionality & art.

What to expect? [ Tees, Raglans, Babytees, Jerseys. Fitted tees, Sandos, Cubans, Denims, Jorts, Trousers ]

Launching soon β˜…

Address

Dedhi Business Avenue, Floor #5, GROOVYHQ, 525-B, SITE Industrial Area
Karachi

Opening Hours

Monday 11:00 - 20:00
Tuesday 11:00 - 20:00
Wednesday 11:00 - 20:00
Thursday 11:00 - 20:00
Friday 11:00 - 20:00
Saturday 11:00 - 20:00

Website

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